Campaign Manager

DrivenIQ
Towson, MD Remote Full Time
POSTED ON 4/23/2023 CLOSED ON 6/5/2023

What are the responsibilities and job description for the Campaign Manager position at DrivenIQ?

Company Description


DrivenIQ, a technology DaaS Audience Data company, is a trusted partner to more than 300 direct clients and top media companies across the U.S., managing over $10M in ad revenue through our platforms annually.

We are seeking an experienced Campaign Manager to oversee our advertising campaigns across multiple channels, including search, social, and programmatic. The ideal candidate will have a deep understanding of digital advertising and marketing and will be able to create and manage campaigns that drive measurable results.

  • This position is 100% remote.

Job Description


What you'll do:

  • Point of contact for key client accounts for ensuring client satisfaction throughout campaigns, overseeing the entire campaign process, from ideation to execution and analysis.
  • Collaborate with internal teams, including sales, customer success, media strategy, and creative, to develop and manage multi-channel advertising campaigns, including search, social, and programmatic advertising.
  • Design campaigns that align with client goals and objectives and ensure seamless campaign execution and high-quality deliverables.
  • Work with the creative team to develop compelling ad copy and creative assets.
  • Optimize campaigns for maximum ROI, including adjusting targeting, bid strategies, and creative as needed.
  • Analyze campaign results and prepare reports for clients, highlighting campaign success and areas for improvement.
  • Continuously seek out new opportunities to grow and expand client accounts, presenting new ideas and strategies to clients in partnership with customer success.
  • Keep up-to-date with the latest trends and best practices in digital media and marketing
  • Stay up-to-date on industry trends and best practices, and provide recommendations for new channels and tactics

Qualifications


What you'll need:

  • Bachelor's degree in marketing, advertising, or a related field
  • 3 years of experience in digital advertising, with a focus on omnichannel campaigns
  • Strong experience with search and social advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads
  • Experience with programmatic advertising platforms, such as Google Display & Video 360, The Trade Desk, or other DSPs
  • Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with creative, analytics, and other teams

Additional Information


What We Offer:

  • Competitive Pay
  • Holidays Unlimited PTO. It’s all about balance and we trust you will get your work done!
  • Medical, Dental, Vision plans available
  • Short-Term and Long-Term Disability Plans, Company Sponsored
  • Complimentary $25k Basic Life Insurance and AD&D
  • Learning and growth opportunities
  • Remote work - work comfortably from your home

This job advertisement in no way states or implies that these are the only duties and responsibilities to be performed by this employee. A full job description will be provided if and when a job offer is presented. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.

DrivenIQ is an Equal Opportunity Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Salary : $10 - $25

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