What are the responsibilities and job description for the Paid Social Marketer position at DTC Jobs?
At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity 🎯
As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. 📈
While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment 🙏
Responsibilities:
- Plan, execute, and optimize paid social media advertising campaigns to meet customer acquisition and sales growth goals.
- Analyze performance metrics (CTR, CPC, CPA, ROAS, etc.) to monitor campaign success and make data-driven decisions for optimization.
- Collaborate with creative teams to develop compelling ad content (copy, graphics, video) that drives engagement and conversions.
- Conduct A/B testing of creative assets, audience segments, and ad formats to continually improve performance.
- Monitor platform updates, algorithm changes, and social media trends to inform and adjust campaign strategies.
- Identify and engage with target audiences through precise audience segmentation, retargeting, and personalized ad experiences.
- Report regularly on campaign performance, including ROI, customer acquisition costs, and other key metrics.
- Work closely with the marketing team to align paid social strategies with broader marketing goals and initiatives.
- Manage ad budgets effectively, ensuring optimal allocation of resources to maximize results.
Qualifications:
- Proven experience managing paid social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, etc.
- Strong understanding of performance marketing, customer acquisition funnels, and ROI optimization.
- Proficiency in analyzing social media metrics and using tools such as Google Analytics, Facebook Ads Manager, and other ad platforms.
- Experience collaborating with creative teams to produce high-performing ad content.
- Ability to stay updated with the latest social media platform changes, trends, and best practices.
- Exceptional communication skills and a data-driven mindset.
- Experience with A/B testing, audience segmentation, and retargeting strategies.
Preferred Qualifications:
- Experience in e-commerce or DTC industries.
- Knowledge of paid search (PPC) and other digital marketing channels.
- Proficiency in tools like Canva, Adobe Creative Suite, or similar for ad content creation.
- Experience scaling ad budgets while maintaining performance metrics
- Extensive Network of 200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network.
- Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.
- Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. The average role we place is 30-40% higher in payments compared to those in the market.
- Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.
- Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.
- Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.
Working with DTCjob.com will be more than just getting a job; it is like landing into an ecosystem that ensures your long-term success in the DTC world 🚀