Assistant Director of Digital Outreach and Stewardship
Job Posting for Assistant Director of Digital Outreach and Stewardship at East Carolina University
The Assistant Director of Digital Outreach and Stewardship will assist in the coordination, implementation, and execution of the division’s digital communication, fundraising and stewardship plan, including all mass communication utilizing email and website platforms. The work of The Assistant Director of Digital Outreach and Stewardship will enhance existing outreach efforts conducted via mail, phone, in-person visits, and events to engage the university’s alumni and donor base. This position serves as the project manager for all mass communication via email and website to ensure a comprehensive, cohesive, and coordinated alumni and donor experience.
This position will help review and audit University Advancement’s digital presence, working cross-functionally to assess performance to date and build more effective calendaring, analytics/tracking mechanisms to monitor traffic patterns, click rates, visitor trends, and ROI. Based on analytics, develop keyword-specific content that will drive site traffic. The position will assist with concept and content development for cultivation, solicitation, and stewardship strategies of annual gifts through email and website channels with emphasis on support of online giving fundraising initiatives such as Pirate Nation Gives and annual milestones such as calendar and fiscal year end solicitations.
This position will serve as lead web administrator for the University Advancement website and its content pages, stay up to date on ADA compliance guidelines and best practices, and monitor other universities’ websites for best practices and benchmarks. In this role, the Assistant Director of Digital Outreach and Stewardship will collaborate with various inter-divisional and campus-wide partners to assist in delivering compelling email and web content, provide cohesive branding, and establish cross-communication schedules to provide fair exposure of all divisional areas and academic partners while meeting divisional and collective Foundation objectives.
The Assistant Director of Digital Outreach and Stewardship will provide general support to meet expanding digital stewardship efforts, goals, and objectives. Additional stewardship functions within this position may include preparation work through electronic or other means for donor relations events, such as Circle of Gold, Order of the Cupola, Chancellor’s Society, Doubloon Circle, and Leo Jenkins Society.
The Assistant Director of Digital Outreach and Stewardship will be expected to be a team player and perform other duties as assigned within their scope. This position reports to the Strategic Initiative and Campaign Manager and will also work closely with inter-divisional and campus-wide partners.
40% -
40% -
Coordination and execution of division-wide alumni communication, fundraising and stewardship digital program. This includes efforts through mass email, website, and other emerging digital platforms to increase alumni communication, stewardship and fundraising in the digital space, including, but not limited to, alumni relations, annual giving, corporate and foundation relations, donor relations, major giving, and planned giving mass emails. Daily/weekly updates to and analysis of University Advancement’s web presence (give.ecu.edu) and associated planned giving website (eculegacy.org) but excluding the ECU Alumni Association website (piratealumni.com).
20% -
Work across the division on implementing and maintaining a donor portal to ensure a comprehensive, cohesive, and coordinated portal experience with accurate information, donor-specific impact highlights and timely broad donor storytelling initiatives.
20% -
Lead effort to create and maintain a divisional calendar of outgoing messages from various inter-divisional and university-wide partners. Create and maintain a digital content creation calendar in partnership with divisional colleagues and leadership.
10% -
Research and stay up to date on ADA compliance regulations and best practices as they relate to digital communication. Serve as backup to the University Advancement ADA Compliance Liaison.
5% -
Assist in-person fundraising and stewardship activities as requested by the Strategic Initiative and Campaign Manager or other divisional leadership
5% -
Assist in-person fundraising and stewardship activities as requested by the Strategic Initiative and Campaign Manager or other divisional leadership.
Minimum Education/Experience
Bachelor’s degree; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
License or Certification required by statute or regulation
None
Preferred Experience, Skills, Training/Education
Knowledge of HTML code preferred. Knowledge of Agilon ONE preferred
License or Certification required by the Department
None
Special Instructions to Applicant
- Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
- If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
- Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Job Open Date
04/08/2024
Job Close Date - Positions will be posted until 11:59 p.m. EST on this date; If no closing date is indicated, the position will be posted until filled and may close at any time after the recruitment has been completed.
04/22/2024
Open Until Filled
No
Quick Link for Direct Access to Posting
https://ecu.peopleadmin.com/postings/70101
Alternate option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
AA/EOE
East Carolina University is an equal opportunity and affirmative action employer and seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. We encourage qualified applicants from women, minorities, veterans, individuals with a disability, and historically underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.
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