Digital Marketing Analytics Representative

Responsibilities

Analytics and Tag Management

• Oversee Analytics and Tag Management portfolio for all web properties
• Manage data collection, data filtering, and data cleansing processes for all web properties, ensuring processes meet and follow current standards
• Oversee tag management process for all web properties and oversee implementation of new tags according to current standards
• Define and deliver appropriate analytics implementation for new initiatives, campaigns, pages, and websites
• Build, implement, and manage web personalization and A/B testing methodologies and processes
• Develop and drive a comprehensive Digital Experience Analytics strategy that meets current business needs and anticipates future business needs

Data Reporting and Visualization

• Support stakeholders in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive insights and opportunities
• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable, and easy to digest takeaways and insights
• Measure performance of marketing campaigns relative to the defined strategy, communicate findings, and identify key opportunities for improvement
• Develop and maintain dashboards and reporting to track digital channel performance
• Work with third-party agencies as needed to streamline reporting for outsourced marketing support

Customer Experience

• Work within multiple cross-functional teams to define and optimize web journeys for target audiences using data to drive decision-making
• Partner with stakeholders to define desired user behavior and goals for websites
• Analyze user behavior, identify behavioral trends, and make recommendations to enhance user experience and optimize paths to conversion

Education and/or Experience

• 
  BA/BS in Marketing, Communications, Business, Data Science, or related field required
• Minimum of 4 years’ experience managing digital analytics for multiple web properties in a large enterprise environment required
• Minimum of 5 years of digital marketing experience preferred

Essential Skills & Knowledge

• Direct experience implementing and managing digital analytics and visualization platforms (Google Analytics, Adobe Analytics, Google Data Studio, Tableau preferred) for multiple business units or clients
• Direct experience implementing and managing modern tag management platforms (Google Tag Manager, Adobe Launch preferred) for multiple business units or clients
• Ability to gather, analyze, and visualize data to reveal trends in website performance and user behavior
• Ability to think strategically along with a strong system focus and attention to detail for process improvement
• Demonstrated ability to manage and execute cross-functional projects in a matrixed organization
• Familiar with modern digital marketing platforms (Google Marketing Platform, Salesforce, Marketo, Adobe Experience Manager, and Adobe Target preferred)
• Excellent written and verbal communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders with an emphasis on actionable insight
• Experience in implementing and analyzing A/B or multivariant testing and personalization initiatives and measuring the success of such activities
• Excellent project and time management skills
• Strong analytical skills with attention to detail