What are the responsibilities and job description for the GTM Data Analyst position at Eastridge?
Eastridge Workforce Solutions is hiring a GTM Data Analyst for a global leader and technology innovator in consumer electronics, home appliances, and more. For immediate consideration apply today.
Summary
The GTM Data Analyst is responsible for the implementation and management of Google Tag Manager (GTM) to capture, analyze, and report on website and app user data. This role involves collaborating with various teams to define tagging requirements, implement tags, and ensure accurate data collection. The analyst will leverage data insights to support marketing strategies, enhance user experience, and drive business growth
Responsibilities
- Monitor daily pricing compliances issues online including retailers .com as well as various marketplaces throughout all HE categories, report to team immediately, and follow up with stakeholder in a timely manner without delay
- Provide weekly market share reports and related analytics on time
- Provide various weekly reports such as UPP/MAP violations, SOV, pricing trends internally on time
- Support ad-hoc request/reports per business needs
- Create and maintain data layers, variables, triggers, and tags in GTM.
- Troubleshoot and resolve issues with tag implementations and data collection.
- Ensure data integrity and accuracy by performing regular audits and testing of GTM tags.
- Work with development teams to integrate GTM with other systems and data sources.
- Monitor data flows and resolve discrepancies in data collection.
- Analyze data collected through GTM to generate actionable insights for business stakeholders.
- Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, or other BI platforms.
- Support the creation of custom reports and data visualizations to track KPIs and performance metrics.
Qualifications
- Proficient with Microsoft program, intermediate skills for Excel and Power Point (Powerpoint is not a MUST) but Excel most important skill for the role.
- Attention to number and detail orientation required
- Team player and well-organized
- Analytical skills are plus
- Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field. Advanced degree preferred.
- 2 years of experience in data analysis, digital analytics, or a similar role.
- Proven experience with Google Tag Manager, including tag implementation, debugging, and data layer management.
Benefits: Use this link bit.ly/2023-Benefits to learn more about benefits available to Eastridge’s temporary employees. From time to time Eastridge’s clients may offer additional benefits to Eastridge employees while on assignment. Information about those benefits will be communicated when applicable.
Eastridge Workforce Solutions is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Eastridge is unable to provide visa sponsorship to applicants.
Certain clients require Eastridge to perform background checks and Eastridge will consider qualified applicants with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
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