Digital Content Strategist

New York, NY Full Time
POSTED ON 4/4/2024
Summary

Eastside Golf, a groundbreaking lifestyle golf brand celebrating diversity and culture, is seeking a Digital Content Strategist with a knack for mobile-first storytelling and a deep understanding of social media dynamics.


Duties

The ideal candidate is a digital native with experience creating and curating content that resonates on a mobile platform. You're not just managing our social media; you're the voice of Eastside Golf, capable of engaging our community, managing our content calendar, and ensuring our brand's presence is impactful and authentic.


  • Develop and execute a mobile-first social media strategy, emphasizing vertical video and engaging, behind-the-scenes content that doesn't rely on high production values.
  • Build and manage Eastside Golf's social media calendar, adapting content based on trending topics, press opportunities, and strategic embargoes.
  • Engage directly with our community, fostering conversations and maintaining the pulse on what's hot for Eastside Golf.
  • Maintain a constant online presence, acting as the brand's digital attaché, especially during key moments for founders.
  • Curate and occasionally create content that tells the compelling story of Black golf in America, ensuring each post articulates our narrative powerfully.
  • Research and stay ahead of social media trends, applying insights to keep Eastside Golf at the forefront of the digital space.
  • Approach interactions with celebrities and high-profile figures professionally, focusing on the brand and its mission rather than personal accolades.

Requirements

For the Social Media Strategist at Eastside Golf, we are seeking a candidate who embodies the following qualifications:


  • Proven experience in social media management, with a portfolio that showcases a strong understanding of mobile platforms, TikTok, YouTube, and X.
  • Ability to juggle multiple content streams and adapt strategies on the fly, with a keen sense of anticipation for brand-relevant trends.
  • Exceptional storytelling skills, with the ability to curate and articulate the Eastside Golf story, highlighting its roots in Black history and culture.
  • A blend of creative and curatorial skills, with a stronger emphasis on content curation.
  • Excellent communication and community management skills, comfortable conversing with followers and managing brand presence online.
  • Previous experience in a similar role demonstrates the ability to manage and grow a brand's social media presence effectively.

Nice To Haves
  • Passionate about Eastside Golf's mission and knowledgeable about the golf apparel market.
  • Plays golf

Benefits

Apparel allotment and friends/family discount

Salary.com Estimation for Digital Content Strategist in New York, NY
$75,156 to $95,141
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