Marketing Data Analyst

ECCO Select is a talent acquisition and advisory consulting company, specializing in providing people, process, and technology solutions for our clients’ needs. We’re the talent behind the technology. To find out more about ECCO

Position Title: Analyst, Innovation & Data

Duration: 12 month contract to hire

Compensation: $90K

PTO/Holidays: 18 days PTO / 11 Paid Holidays

Hybrid Schedule: M/F remote & T-Th onsite

Job Description:
The Senior Analyst supports internal audiences and client stakeholders by pulling and analyzing data and consumer behavior to provide actionable insights and recommendations. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.

Responsibilities:

· Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats

· Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs

· Enable behavior tracking on various digital platforms

· Extract data from various digital tools

· Manage data accuracy and integrity for client marketing programs

· Plan, implement and manage marketing optimization programs (e.g.: A/B testing)

· Create and design business and marketing dashboards that align to client program objectives and various audiences

· Implement, collect, and analyze natural language data across social media platforms

· Additional responsibilities as assigned

Skills & Experience:

· 4 years of related experience working in marketing analytics

· Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights

· Experience building dashboards in Adverity, Datorama or similar

· Proficiency with 3rd party tools: SimilarWeb, FullStory, FastMatics, Sprout, Brandwatch, etc

· Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS etc.

· Expert knowledge in digital metrics, dimensions and KPIs

· Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders

· Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)

· Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)

· Experience with predictive analytics and CRM applications a plus

Our Commitment:

We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.

Equal Employment Opportunity is The Law

This Organization Participates in E-Verify

#INDEO

Job Type: Full-time

Pay: Up to $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have experience with CRM?
• Do you have experience with social monitoring?

Experience:

• marketing analytics: 4 years (Preferred)

Ability to Relocate:

• Rogers, AR 72758: Relocate before starting work (Required)

Work Location: In person