eCommerce Strategy Manager

eCommerce Strategy Manager

Who are we and what do we do?

Edible Arrangements® is a leader in the gifting category with delicious, hand-crafted offerings which we’ve expanded to a range of gifts and treats for every moment. From our signature Edible Arrangements® Fruit Bouquets, Dipped Fruit® boxes, fresh fruit smoothies and more, Edible’s exceptionally crafted gifts and treats continue to fill the world with goodness. Through Edible’s 1,000 independently owned franchise locations, the mission of the brand - no matter how big it gets - is to WOW you with every piece of fruit that’s dipped, box that’s filled or arrangement that’s hand-delivered.

Through all of our incredible years, we’ve remained committed to our 5Ps: Our promise–To WOW each and every customer. Our products–Natural, novel and delicious. Our places–Stores, vans and edible.com. Our People–Both our corporate and in-store employees. Our purpose–To celebrate what’s good in life.

Who we’re looking for:

The eCommerce Strategy Manager will play a key role on the Ecommerce team leading a high-performing team in planning and owning the merchandising strategy, management of web promotions, and product discovery initiatives. This individual will be responsible for driving homepage and category page messaging and visuals, and maintaining a promotion and strategy calendar leveraging both new and past year tactics. The ideal candidate is data driven, but creative enough to think outside the “basket”.

How you’ll make an impact:

• Execute online merchandising efforts such as product categorization, search strategies and product content, etc.
• Work collaboratively and cross-functionally with our finance, creative, and innovation teams to plan and execute website promotions with adequate lead time
• Manage all products for both web and our POS: adding new products and merchandising according to seasonality, marketing messages etc.
• Develop strategies and tactics to drive volume, customer engagement, and profit for respective categories on Edible.com
• Actively analyze the business to provide meaningful insights into performance – assessing category, customer, and shopping behavior through the digital channel
• Launch promotions: working with the creative services and technology teams to get the appropriate marketing messages, products, categories, and landing pages uploaded to the site
• Maintain correct product assortment and adjusts daily/weekly
• Coordinate category specific initiatives to drive revenue
• Monitor and conduct site audits for accuracy
• Analyze data daily to optimize the customer experience and make suggestions/take action to improve conversion rate
• Work with multiple cross-functional teams to ensure execution of seasonal launches
• Manage and provide career development for your team

And here’s what we think you’re like:

• Bachelor’s degree in Business Administration, or relevant area
• Applicants should have 2-4 years of business experience, preferably in ecommerce
• Ability to effectively manage through and deliver upon competing priorities, demonstrating change agility.
• Exceptional communication, prioritizing, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Systems savvy, Microsoft Excel and PowerPoint experience
• Hands-on experience with an ecommerce platform
• Hands-on experience with digital analytics tools (Google Analytics, Omniture, etc)
• Candidates with experience in fast-paced customer service environments like food service or retail are highly desirable
• Must be able to connect dots from issue to resolution, both directly and indirectly, then make recommendations
• Excellent communication, presentation, and problem-solving skills
• Ability to work in a cross-functional environment
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks

What We Offer:

• Competitive Salary and Benefit plans
• Healthcare Plan including health/dental/vision insurance
• 401K Plan
• Section 125 Flexible Spending Account
• Life Insurance
• Short- and Long-Term Disability
• Paid time off
• Paid holidays

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.