Digital Media Producer

Scope of Position:

• Responsible for the development and dissemination of digital media content for the PA CareerLink® Philadelphia website, social media accounts, and digital monitors.
• Creates and edits content that represents the PA CareerLink® brand and engages the PA CareerLink® Philadelphia customer base, promotes success stories, and highlights local, regional, and statewide employment and training opportunities.
• Manages, maintains, and keeps track of the analytical outcomes of PA CareerLink® Philadelphia’s social media accounts and adjust strategies according to user engagement trends and goals.
• Serves at team lead for Hired!, PA CareerLink® Philadelphia’s monthly newsletter
• Supports partners throughout Philadelphia’s public workforce system by adding value and aligning their outreach materials to career seekers with PA CareerLink® Philadelphia’s brand standards.
• Serves as photographer and point of contact for media during PA CareerLink® Philadelphia hosted hiring events.

Essential Functions:

• Prepare outreach/marketing material for any PA CareerLink® services and events, virtual and in-person, using a creative and innovative approach
• Create, develops, and gathers content to publish on Facebook, Twitter, Instagram, and other social media platforms as approved by funder
• Manage the publication of system success story materials, which includes capturing video/photo/narrative content on each story, and publishing stories on appropriate platforms
• Create relevant, up-to-date digital signage at all PA CareerLink® centers
• Edit flyers, digital videos, and photos as requested to ensure all material meet PA CareerLink® branding standards
• Develop successful relationships with larger PA CareerLink® Philadelphia staff and communication champions to gather content for social media, review promotional content, and video projects
• Implement project management skills, tools, and methods to drives system initiatives and positive outcomes
• Demonstrate fluid approach to work and actively participate in continuous improvement initiatives
• Works close with funder’s Manager of Communications and Outreach to drive engagement and positive outcomes systemwide.

Required Experience:

• 
  Associate’s or Bachelor’s Degree in business, education, human resources, liberal arts, digital marketing, public relations, communication, or related area
• Solid project management, written and verbal communication, and technology skills
• Proficient in videography/photography
• Working knowledge of Canva
• Knowledge of Adobe Premier Pro and Adobe Photoshop
• Advanced social media skills, including SEO, content editorial management, and analytics
• Intermediate level in MS Office
• Intermediate level in digital video and photo editing software
• Strong attention to detail