Director of Digital Strategy

Position Summary:

EG America is seeking a highly motivated and experienced Director of Digital to lead the development and execution of EG America’s Digital Strategy and oversee all aspects of our digital marketing strategies. This role will be responsible for driving digital transformation and revenue growth by identifying new digital opportunities and implementing innovative solutions by developing and executing of comprehensive digital marketing plans. This will be inclusive but not limited to the SmartPay Rewards roadmap, in collaboration with the Marketing and Loyalty team. This role will work closely with cross-functional teams to ensure our digital strategy aligns with overall business objectives and drives growth and ensure the Digital Marketing efforts align with the overarching EG America Marketing goals and strategy.

EG America is a convenience store operator with nearly 1,700 company owned and operated locations across the United States. EG America’s corporate support center is located in Westborough, MA.

Responsibilities:

• Develop and implement a comprehensive digital strategy inclusive of digital marketing strategies that align with overall business objectives and marketing goals.
• Lead digital transformation efforts by identifying new digital opportunities and implementing innovative solutions.
• Collaborate on digital marketing efforts, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media, email and sms marketing, and content marketing.
• Develop and maintain a roadmap for digital initiatives and prioritize projects based on business impact and resource allocation.
• Identify and manage risks associated with the digital strategy and provide solutions to mitigate those risks.
• Develop and maintain a deep understanding of customer behavior, trends, and preferences to drive effective digital solutions and marketing campaigns in conjunction with the marketing team.
• Collaborate with cross-functional teams, including IT, marketing, operations, and customer service, to create and execute integrated solutions and campaigns that maximize ROI.
• Analyze customer behavior, trends, and preferences to inform digital strategy.
• Analyze and report on key performance indicators to continuously optimize digital strategy and marketing initiatives.
• Manage budgets, forecasts, and resource allocation for all digital activities.
• Stay up to date with industry trends and best practices in the digital space and use that knowledge to inform strategy and tactics.
• Develop and maintain relationships with external vendors and partners.

Working Relationships: Who will they interact with (specific departments, vendors etc.)

Minimum Education: Bachelors or equivalent experience

Preferred Education:

Minimum Experience:

• Minimum of 8 years of experience in digital strategy and or marketing, with at least 5 years in a leadership role
• Experience working with various digital marketing tools and platforms.
• Proven track record of developing and executing successful digital strategies and marketing campaigns that drive revenue growth.

Preferred Experience:

Licenses/Certifications:

Soft Skills:

• Strong analytical skills with experience in data-driven decision making.
• Excellent communication, presentation, and interpersonal skills
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for staying up to date with emerging trends and technologies in the digital space.

Other Requirements:

Travel: Minimal

Hours & Conditions: Monday – Friday 8 hour day in office setting

Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds, frequently lift and/or move up to 25 pounds.