Content Strategist

Eight Sleep is the first sleep fitness company. At Eight Sleep we design products at the forefront of sleep innovation. Our mission is to make people’s sleep count for more, using innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for better. 

We've just launched our temperature-regulated smart bed, the Pod. It's an absolute game changer, improving people's health and happiness by changing the way they sleep. Early feedback is great, but we still have a long way to go toward achieving our mission. Backed by leading Silicon Valley investors including Valor Equity Partners ,Founders Fund, Khosla Ventures and Y Combinator, we’ve raised over $150 million (Series C) to date. We were recognized as one of Fast Company’s Most Innovative Companies in Consumer Electronics in 2018.

That is why Eight Sleep is hiring a Content Strategist to develop our sleep improvement content, with the opportunity to define an overall strategy and tactics that can turn content into an engine for Member engagement. This role will be responsible for overseeing all forms of content in our app, including audio, audiovisual, written, and programming. This position works directly with the VP of Brand and Marketing.

How you’ll contribute:

First and foremost, we are a mission-driven company, so passion for what we do and our mission is key. The end goal of this role is to build the brand through content that improves the way our Members sleep and recover, while also measuring how this content increases Member engagement. At a high level, the role encompasses three areas:

• Crafting and executing a content strategy that helps our Members fall asleep faster and recover better
• Measuring and analyzing the results of the content strategy to make data-driven optimizations
• Recruiting and managing third-party content producers and multimedia creators as needed

Some other details about the role:

• Content strategy. Drive a multimedia marketing calendar for the brand across written and video content, that uses your creativity to define our category of sleep fitness through the Eight Sleep app.
• Research. Gather insights on customer questions in order to create educational content to address it. 
• Content creation. Create premium pieces of content on a variety of topics that will improve our Members’ health, sleep, wellness, and performance. 
• Production management. Partner with other content creators and oversee the production process for various forms of content.
• Team building and management. Using a defined department budget, collaborate with contributors to deliver on the needs of the content calendar.

What you need to succeed:

• You are interested in the health and wellness space, particularly in sleep, as well as an understanding of the topics that appeal to Eight Sleep members.
• You have documented experience creating various types of content and creative executions that synthesize data, primary and secondary research, and human interest stories.
• You have experience overseeing the production process for completing various types of content.
• You have high design standards, are comfortable working with the design team to create compelling visual content that engages consumers.
• You’ve built reports that properly convey the impact that a content strategy has on the business.
• You thrive as an independent thinker, and can strategize how to achieve goals even in open-ended ambiguous environments.
• Strong collaborator, can build and scale a team.
• You enjoy working remotely.
• You are excited about the opportunity to build a fast-growing brand into an iconic company.

Bonus points for:

• Direct creator experience with multimedia for digital platforms: you’re a professional or amateur photographer, videographer, illustrator, designer, or similar.

Why you’ll love Eight 

• We’re a tight-knit, passionate team that’s working to impact people’s lives by improving the way they sleep
• Work alongside an award-winning team of marketers, creatives and engineers from diverse backgrounds
• Opportunity to play a defining role in the future of Eight Sleep and the sleep fitness category
• Leadership is committed to employees’ wellness and career development
• You’ll get a better night sleep every night; all full-time employees receive the Pod
• Unlimited PTO 
• 100% employer contribution for medical/dental/vision insurance
• Fully distributed workforce
• Role ownership, and uncapped growth opportunities

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.