HFC-Senior Category Development Analyst-MegaMex

SENIOR CATEGORY DEVELOPMENT ANALYST

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

 ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the past 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.

RESPONSIBILITIES:

• Supports strategic initiatives on the Mexican Foods platform – Salsa, Sauces and Foods. 
• Has responsibility for developing annual category perspective presentations, analyzing business issues, and providing business insights and recommendations to drive business results utilizing a variety of syndicated and internal data. The category perspective presentation is the comprehensive vision for the upcoming calendar year on best in class assortment, shelving, pricing, promotion, merchandising, ecomm, digital, and marketing to support effective sales strategy execution with our retail partners.
• The Senior Category Development Analyst (SCDA) will work closely with the brand team to provide category-based business perspective into the business decision making process. 
• The SCDA performs periodic assortment analysis using Nielsen ASO and IRi to define category-based assortment strategies i.e. shelving space optimization, trend identification, SKU rationalization, and perfect assortment execution to maximize performance. 
• The SCDA develops, updates, and communicates best in class shelving strategy for their category of responsibility leveraging qualitative and quantitative studies, consumer decision trees, and segment adjacency insights.
• Provides periodic reports to include but not limited to:
  • Performance Monitoring i.e. market share, sales change, pricing, innovation, and panel buyer trends across the category
  • Assortment Optimization - incrementality, volume transfer, getting the right products in the right store shelved right
  • Strategic Shelving (Category Growth Strategies)
    • Modular tests & new strategies
  • Pricing Optimization i.e. gap to key competitor
  • Promotion Optimization
• Ad-hoc reporting based on issues discovered in the periodic reports that dig deep into markets and products issues with forward looking action steps.
• Collaborates with other members of the Sales Strategy Team by providing market, category, customer, brand, competitive activity, and industry knowledge during the development of the annual volume and trade plan.
• Provide leadership to Category Analysts and assist in their training. For example, the incumbent will share knowledge in Excel, IRi POS/Panel, SRAI, Numerator, and general category management best practice guidelines.

QUALIFICATIONS: 

Required:

• A bachelor's degree or equivalent experience.
• Minimum 1 year of sales/marketing/analytics experience.
• A pattern of initiative.
• Proven problem solving and decision-making skills.
• The ability to work in a team environment on a variety of complex projects.
• Well-developed interpersonal, organizational skills and analytical skills.
• Strong computer skills including Microsoft Excel.
• Well-developed written and verbal communication skills.
• Capacity to work independently/absent direct supervision.
• Strong ability to present to and negotiate with the customer.
• Proficient in working with IRi data.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or in the future, require sponsorship for an employment visa

Preferred

• Has strong knowledge of Assortment and Shelving Strategy.
• Proficient in working with loyalty card data.
• Successful completion of all 3 phases of PDP training.

Location: Orange, CA

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increases performance reviews, medical, dental, vision, non-contributory pension, profit sharing, 401(k), stock purchase plan, paid vacation, and company vehicle. 

 For immediate consideration, send apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects.  We offer a space of support, understanding, and community.  We are committed to the journey!  Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods Corporation is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.