HFC-Senior Category Development Analyst

Senior Category Development Analyst

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

 ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.

 RESPONSIBILITIES:

• Has responsibility for developing an annual category perspective presentation, analyzing business issues, and providing business insights and recommendations in the areas of assortment, shelf presentation to drive business results utilizing a variety of syndicated and internal data.  
• The category perspective presentation is CPS’s comprehensive vision (for their category of responsibility) in the upcoming calendar year.  It includes our category perspectives on best-in-class assortment, shelving, pricing, promotion, merchandising, eCom, digital, marketing, etc. to be used by category management, sales analytics and the sales teams.
• The Senior CDA perform periodic assortment analysis using Nielsen ASO, customer loyalty data, and IRi to define category base assortment strategies (i.e., SKU rationalization or distribution optimization) to optimize performance and in-market distribution of our most productive SKUs. 
• The Senior CDA develops, updates, and communicates CPS best in class shelving strategy for their category of responsibility in the form of a STRAT O GRAM
• Provides periodic reports to include but not limited to:
  • Performance Monitoring i.e. market share, sales change, pricing that include key competitors in ROM
  • Assortment Optimization - incrementality, volume transfer, getting the right products in the right store on the right shelf in the right place
  • Strategic Shelving (CGS)
    • Modular tests & new strategies
  • Shopper based metrics utilizing customer loyalty card data.
  • Pricing Optimization (i.e. gap to key competitor)
  • Promotion Optimization
  • Utilizing customer-specific eCommerce data to develop reports and insights on sales and customer engagement online
• Ad-hoc reporting based on issues discovered in the periodic reports that dig deep into markets and products issues with solid recommendations. 
• Collaborates with other members of the Sales Strategy Team by providing market, category, customer, brand, pricing study insights, competitive activity, and industry knowledge during the development of the annual volume and trade plan.
• Works with and supports the sales team to become an expert in the categories they represent and find pain points and insights to develop a strategy against them.
• Provide leadership to less experienced Category Development Analysts and assist in their training.  For example, the incumbent will share knowledge in Excel, IRi POS/Panel, SRAI, Numerator and general category management best practice guidelines.

QUALIFICATIONS:

Required

• A bachelor's degree or equivalent experience.
• 5-7years of sales/marketing/analytics experience.
• A pattern of initiative.
• Proven problem solving and decision-making skills.
• The ability to work in a team environment on a variety of complex projects.
• Well-developed interpersonal, organizational skills and analytical skills.
• Strong computer skills including Microsoft Excel.
• Well-developed written and verbal communication skills.
• Strong ability to present to and negotiate with the customer.
• Proficient in working with IRi data.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or in the future, require sponsorship for an employment visa.

Preferred

• Has strong knowledge of Assortment and Shelving Strategy.
• Proficient in working with loyalty card data.
• Has completed 18 months in current position.

LOCATION: 

Minneapolis, MN

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increases performance reviews, medical, dental, vision, non-contributory pension, profit sharing, 401(k), stock purchase plan, paid vacation, and company vehicle. 

 For immediate consideration, send apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects.  We offer a space of support, understanding, and community.  We are committed to the journey!  Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods Corporation is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.