We are looking for an experienced PR professional who is ready to develop and execute PR strategies for our clients, including cultivating media relationships, managing communications initiatives, establishing a strong brand voice to both audiences and stakeholders, and solving unique marketing problems through PR solutions.
Responsibilities
As the PR Manager, it will be your responsibility to oversee and perform the following:
Manage, train, and develop public relations, content, and/or social media specific personnel as needed
Take ownership of and help build out our product offerings for public relations, content, and social media as needed
Learn the unique nuances of the destination marketing industry and become a tourism-specific PR expert
Develop and nurture clients’ brand voice to their audience and stakeholders
Build-out media kits for clients
Cultivate and maintain media relations in local and national markets
Write and promote press releases to the correct media channels for each client
Prepare quarterly and yearly reports providing clients with the successes of their PR campaigns and strategies as well as ways to improve their public relations and social media moving forward
Work with your team to create content calendars for each client, establishing deliverables clients can expect in a timely manner each month
Pitch, manage, and coordinate events, initiatives, and promotions for each client
Develop yearly PR budgets and timelines customized to each client’s needs and track success based upon established KPIs
Collaborate with other departments at Relic to produce holistic marketing campaigns according to client goals
Conduct research for clients to create strong strategies and campaigns
Preferred Qualifications
3-6 years or more of industry experience
A bachelor’s degree or higher in public relations, communications, or similar field
Working knowledge of advertising tactics and/or the tourism industry preferred
Demonstrated leadership experience
Excellent written and verbal communication skills
Able to prioritize, manage stress and work in a fast-paced environment
Salary.com Estimation for Tourism PR Director in Provo, UT
$114,086 to $158,990
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