Social Media and Video Manager

The Electronic Frontier Foundation (EFF), a leading nonprofit organization defending online privacy and free expression, is looking for a full-time social media and video manager to join our Activism team.

The Social Media and Video Manager leads EFF’s social media strategy and video creation, and analyzes, guides, and develops EFF’s presence on online platforms. As social media and video production are becoming powerful pathways for sharing EFF’s work, this position will play an important role in developing EFF’s approach and ensuring EFF’s continued success in protecting digital rights.

This position is part of a highly cross-disciplinary Activism team, and will collaborate regularly with our organizing, legal, and technologist colleagues. As threats to digital civil liberties arise, you may need to quickly get up to speed on breaking digital rights issues, and be prepared to incorporate them into our public-facing materials.

We value candidates who bring diverse experiences and perspectives, professional and otherwise, to our team and to EFF as a whole. If you can add value to EFF’s Activism team, please apply.

What You’ll Do

• Developing and maintaining an active EFF social media presence on relevant platforms by ensuring social media postings are timely, engaging, in the “EFF voice”, reflective of our positions, and appropriately reviewed.
• Writing creative and engaging copy, produce social media content for a broad audience (written, video, and otherwise), and schedule posts.
• Creating and editing video content for social media and other platforms.

What We’re Looking For

• Broad understanding of digital platforms, best practices, and trends related to current and emerging social media platforms.
• Experience developing content for a broad cultural, diverse and multigenerational audience.
• Able to understand and succinctly articulate complex and nuanced technology policy issues, including basic ability to understand various technology, legislation, and court cases around digital liberties.

If you were here right now, you would be:

• Reading the EFF blog posts published in the last week, then developing creative ways to share these posts with new audiences on social media platforms.
• Digging into weekly statistics on blog readership, social media pick-up, and relevant news stories to determine where EFF should devote resources to creating videos and other social media posts.
• Collaborating with the activism, legal, or public interest technology team to draft a video script describing a new blog, then partnering with the design team to record, edit, and post this video to appropriate platforms.
• Reviewing evergreen EFF material such as legal cases, projects, and blog posts, and strategizing new ways to share this work across social media.
• Partnering with the press team to translate EFF’s response to breaking news stories into a series of social media posts.

What Else You Should Know

You may work from San Francisco or you may work from another U.S. location. This position will need to keep Pacific time zone hours. The compensation for this position will be between $68,500 to $95,000 depending on experience and location. Click here to see answers to some other frequently asked questions about this position.

EFF is a great place to work! We offer a supportive and empowering environment, along with an excellent benefits package including housing cost assistance, student loans assistance, medical, dental, and vision insurance, a 403(b)(7) retirement savings program with matching, paid time off, holiday benefits, paid parental leave, a dog-friendly workplace, and more.

How to apply: Please submit all application materials no later than June 7th in order to be considered. We want to hear about you, so cover letters are required and applications without a cover letter will not be considered.


Detailed Job Description

Position Summary
The Social Media and Video Manager leads EFF’s social media strategy, video creation, and analyzes, guides, and develops EFF’s presence on online platforms. As social media and video production are becoming powerful pathways for sharing EFF’s work, this position will play an important role in developing EFF’s approach and ensuring EFF’s continued success in protecting digital rights.


Essential Functions

Social media management (40%)

• Develop and maintain an active EFF social media presence on relevant platforms by ensuring social media postings are timely, engaging, in the “EFF voice”, reflective of our positions, and appropriately reviewed.
• Write creative and engaging copy, produce social media content for a broad audience (written, video, and otherwise), and schedule posts.
• Develop and deploy rapid-response social media campaigns in collaboration with other EFF teams and working groups.
• Identify strategic opportunities for EFF to impact public conversations and advance our mission through social media advocacy, and develop creative advocacy responses to those opportunities.
• Maintain brand identity across a range of platforms and mediums while adapting content to the norms of the particular platform and audience.
• Develop and execute social media advertising campaigns for various platforms.

Video production and management (30%)

• Create and edit video content for social media and other platforms.
• Work with the Design team to create visually appealing content that follows EFF’s visual standards and effectively communicates EFF positions.
• Manage and oversee relevant technical aspects of video recording and editing.
• Collaborate with activists, attorneys and technologists to guide and assist in the development of engaging content.

Digital strategy (30%)

• Creatively experiment and rigorously track outcomes and learnings to improve performance of EFF’s social media and video content over time.
• Develop strategies for increasing engagement on platforms, helping EFF reach new and larger audiences.
• Maintain awareness of emerging social media trends and best practices to ensure EFF staff are trained in preparing content for social media outlets, from both a programmatic and a fundraising perspective.
• Develop and implement new methods and experiments for reviewing social media strategies to help EFF continually improve its online advocacy using data-driven analysis.
• Lead or assist in exploring and expanding the use of new and emerging digital content and platforms for advancing EFF’s mission, for example, videos and graphics.
• Report to staff and leadership on campaign effectiveness.

Qualities We’re Seeking (i.e. Competencies)

• Broad understanding of digital platforms, best practices, and trends related to current and emerging social media platforms.
• Experience developing content for a broad cultural, diverse and multigenerational audience.
• Demonstrates professionalism and respect toward coworkers, outside partners, members of the public, donors, and others with whom this role interacts.
• Works to positively and collaboratively resolve conflicts and overcome challenges.
• Able to understand and succinctly articulate complex and nuanced technology policy issues, including basic ability to understand various technology, legislation, and court cases around digital liberties.
• Able to learn and articulate with accuracy EFF’s mission, positions, and work.
• Available and responsive to colleagues, outside partners and others over email, phone, and online chat, with the ability to respond reliably to time-sensitive requests for assistance and opportunities during agreed upon working hours.
• Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences including race, ethnicity, age, gender identity and expression, sexual orientation, religion, disability, and socio-economic circumstance.

Required Education & Experience

• Advanced level of knowledge of and experience in social media and video creation.
• Experience in using video recording and editing software for online content creation and representing an organization’s positions on video.
• Skilled at explaining complex topics in a quick and effective way.

Compensation
Bay Area Salary Range:
$85,000 to $95,000 Depending on experience
Salary Range Outside of the Bay Area:
$68,500 to $90,000 Depending on location and experience
Salaries outside of the Bay Area are regionalized using the General Schedule Locality Adjustment

Classification: Exempt, Union, Full-time (40 hours/week)
Expected hours of work: Typically, Monday to Friday and occasional evenings or weekends may be required.
Reports to: Activism Director
Supervisory responsibilities: None
Physical Demands: This position requires the ability to lift up to 10 lbs on occasion, and must be able to share an office if based in San Francisco.
Travel: Must be able to travel up to 15% of the time. Additionally, EFF hosts two one-week all-staff gatherings in the Bay Area each year in the spring and fall, and all staff are expected to attend.
Location: This position is open to remote candidates within the United States. Pacific time zone work hours are required.


Commitment to Diversity
As an advocacy organization, EFF is committed to being part of a diverse community. Diversity of life experiences makes a big difference in how we identify and litigate legal issues, design privacy-enhancing software, and organize our activism. To that end, we deliberately seek applicants with different perspectives, identities, and experiences to build an inclusive workplace to better inform our advocacy and defense of freedom in our digital world. EFF is an equal opportunity employer and encourages people of all races, genders, ages, abilities, orientations, ethnicities, and national origins to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.