Manager, Marketing

General Summary

At Elevate, we believe the New Middle Class is worth fighting for. Today’s consumer needs – and deserves – access to better financial solutions. That’s why we’re here. Elevate develops innovative products that solve today’s financial challenges and put consumers on a road to better financial health. In order to help us achieve this goal, we are searching for passionate professionals who are interested in helping others.

We are looking for a Digital Marketing Manager who will report to our Head of Marketing, this role will support the continued growth of our digital channels (paid, earned and owned). You will lead and develop creative campaigns and new innovative programs and initiatives to generate revenue. You will focus on testing and optimization to drive new loans on paid outlets at target CPLs. You will collaborate closely with the marketing team as well as our product, analytics, brand and legal teams to build and implement key strategic initiatives that drive value for both our customers and our company.

Principal Duties and Responsibilities

• Develop and manage digital media and video marketing to drive new customer acquisitions.
• Daily point of contact with media agency which involves strategic oversight and planning as well as tactical day to day delivery and execution (Display, Video and some Social)
• Create and deploy plans and audience segments with tools like GA, LiveRamp and other
• Create and guide creative briefs for content needed with timelines and traffic details
• Collaborate across various internal teams to drive all new initiatives
• Guide internal and external resources to build a test-and-learn infrastructure
• Work directly with the data and analytics team to track, forecast, and act on performance data
• Ensure marketing messages remain compliant with all applicable regulations
• Verify invoices and perform financial reconciliation
• Stay on top of latest best practices, tools, and platforms

Experience and Education

• 7-10 years of experience in managing paid digital media campaigns to clear acquisition goals
• Proven track record in driving efficiencies in Digital media and targeting capabilities
• Extensive experience working with audience segmentation, personalization, and/or tracking views
• Experience in financial services industry a plus, but not required
• Bachelor’s degree a plus, but not required

Desired Skills

• Working experience with Ad Exchange/Networks, DSPs, Google Marketing Platforms and more
• Proven acquisitions expert In-depth understanding of implementing a marketing mix
• Self-starter with strong problem-solving, identification and resolution skills
• Ability to work with cross-company teams and prioritize effectively as needed
• Ability to forecast channel volume based on changes to bidding, segmenting and targeting strategies
• Excellent organizational and administrative skills, including the ability to organize, prioritize, and manage simultaneous projects

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