Marketing Manager

Who We Are:

Embrace® provides software solutions to over 1,100 school districts across eight states, enabling educators to spend less time on paperwork, and more time where it matters - in the classroom. 

We are committed to providing high quality, easy-to-use software for managing IEP and 504 plans, documenting intervention plans, monitoring services and reimbursement, and evaluating staff.

Summary:

As a Marketing Manager at Embrace®, you'll spearhead our growth initiatives, playing a pivotal role in elevating our brand to national recognition. This is a thrilling opportunity to actively shape our trajectory in the Special Education Management Software sector.

In this role, you will proactively develop and implement marketing strategies to develop inbound and outbound leads with both internal and external resources and vendors. This position will play a key role in driving and accelerating our growth initiatives.

Job Responsibilities:

• Leads and directs the company’s marketing efforts, including print material, digital efforts, trade show displays, and inbound and outbound lead generation.

• Facilitate weekly marketing meeting.

• Collaborate with cross-functional teams to develop and execute key messaging and content creation through various marketing channels, including email, web, social, direct mail, etc.

• Develop programs to gather online reviews and customer testimonials

• Modify and create promotional content

• Coordinate with the Sales Team on collateral material
• Create social media and blog content

• Assist in development of responses to RFPs

• Build comprehensive marketing programs to grow brand awareness and increase customer engagement on digital platforms 

• Work with the Lead Generation Team on email content

• Responsible for producing valuable content for the company’s online presence

• Conduct general market research to keep abreast of trends and competitor’s marketing movements

• Develop and manage process for quantifying the cost-effectiveness of executed programs

• Identify, prioritize, and execute marketing initiatives with the most significant impact on our growth objectives

• Interview clients for case studies

• Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and make data-driven decisions.

• Gather customer and market insights to inform outreach strategies, improve messaging, increase customer conversions, and generate more qualified leads.

• Responsible for maintaining and organizing all content on the internal and external marketing platforms.

• Additional duties as assigned

Preferred Skills

• Experience with graphic design using different tools such as Canva, Adobe Creative Cloud, Crello, or Stencil.
• Applicants should provide a digital portfolio with online accessibility. 

Qualifications:  

• Bachelor’s degree, or equivalent experience, in Marketing or Communications

• Minimum of 3-5 years of Marketing Experience

• Excellent time management and problem-solving skills

• Exceptional organization and interpersonal skills

• Excellent verbal and written communication skills

• Excellent leadership and interpersonal skills

• Skills in analytical and creative thinking

• Current with online marketing techniques and best practices

• Self-motivated and driven to achieve results

• Skilled in working with a team or on your own

Proficient in:

• Adobe Creative Suite

• Wordpress or other common CMS

• Microsoft Office (Word, Excel, PowerPoint)

• Experience using a CRM (HubSpot is a bonus)

Embrace Benefits:

• 100% company paid health, vision, dental, and disability insurance for employee

• 401k with 4% employer-contribution

• Monthly internet stipend

• Generous PTO with yearly roll over of unused days

• Hybrid work environment 

• Company provided equipment

Schedule:

• Monday to Friday, 7:30am – 4:30pm (Central Time)  

Work Location: Remote