Director of Marketing

JOB SUMMARY:

Join a fast-growing telecommunications company that offers the fastest Internet in the United States. The Director of Marketing will oversee the company’s advertising and public relations efforts to drive sales and build brand awareness. Responsibilities include developing marketing plans, managing advertising campaigns, measuring the return on investment of various advertising channels, manage corporate brand and image, oversee public relations and corporate communications.

ABOUT EMPIRE ACCESS:

Empire Access is a leading telecommunications company, offering the latest technology in communications to business and residential customers for more than 100 years. Empire currently offers phone, Gigabit Internet, digital TV, and security services to over 25 markets in Upstate New York and Northern Pennsylvania. In 2021, Empire Access was named Fastest Internet Service Provider (ISP) in the United States by PC Mag.

RESPONSIBILITIES:

Director of Marketing is responsible for making high-level decisions regarding advertisement campaigns and product offerings. Duties and responsibilities include:

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective
• Research competitors to stay current with similar products or services on the market
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and retain current customers
• Collaborate with executive team to make high-level decisions regarding the budget and the direction of the company
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies for new products and services that comply with current company standards
• Oversee all the company's social media accounts and online review pages
• Build, plan and implement the overall digital marketing strategy
• Manage and oversee different digital marketing channels
• Manage corporate website and online content
• Track SEO and Google Analytics data

QUALIFICATIONS AND EXPERIENCE:

• At least 5 years of experience in marketing and public relations
• Proven track record of building multi-channel marketing campaigns
• Innovation and creativity to create strategies that attract new customers in a competitive market environment
• Experience crafting compelling positioning and messaging content
• Ability to recognize trends and stay ahead of them
• Experience with advertising tools - Google Analytics, Google Ads, Facebook Ads Manager, SEO
• Experience with digital marketing channels and managing digital advertising campaigns
• Proficient with design software
• Understanding of website design and best practice
• Hands-on capability to build a range of marketing assets, including sell sheets, case studies, videos, and event/webinar content
• Ability to develop effective sales training materials, making it easy for sales to understand product offerings and key positioning
• Excellent communication skills, both written and verbal
• Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment
• Collaborative skills to accept and incorporate ideas into strategies
• Excellent computer skills
• Four-year degree preferred

BENEFITS:

• 401(k)
• Medical, dental, vision and life insurance
• Health savings account
• Paid vacation, holidays and leave programs
• Tuition reimbursement
• Volunteer opportunities

WORK LOCATION(S): Prattsburgh, NY

REPORTS TO: Chief Operating Officer

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Multiple Locations