Marketing Content Creator - Empire State University

SUNY Empire seeks a full-time Marketing Content Creator (State Title: Staff Assistant) at our Saratoga Springs, NY location. The content creator will be a visual storyteller, using video and motion graphics to build brand awareness and drive effective marketing campaigns with authentic content that communicates the value of a SUNY Empire education. This position will report to the Senior Creative Manager and work closely with the Marketing and Communications teams. The content creator will plan, coordinate, shoot and edit videos for a variety of media platforms, including the university website, streaming advertising, YouTube, TikTok, Instagram, Facebook and other social media. The position also requires occasional digital photography work and serves as a liaison and backup to the university photographer.

Responsibilities:

• Shoot and edit videos for marketing content, traveling across the state as needed
• Produce motion graphics to support campaign initiatives and build into video production
• Collaborate with Marketing and Communication team members to develop and implement content, from the brainstorming phase through production
• Work with the copywriter to interview prospect, students, alumni, faculty and staff and develop compelling stories
• Focus on storytelling component of video, creating narrative pieces that authentically reflect the university's students, faculty, staff and alumni
• Develop multiplatform video strategy to promote the university to key target demographics
• Manage and strategize university's YouTube channel
• Serve on website management and redesign team to create content that seamlessly integrates into navigable structure
• Produce and maintain short informational videos and make them available on the university's website
• Work with internal stakeholders, including Digital Media Services and the organic social media team, to arrange and execute video shoots
• Evolve current brand guidelines to include video styles and function
• Ensure all video meets the latest accessibility guidelines
• Coordinate, curate and edit submitted content to produce visual narratives
• Work on tight deadlines to deliver content quickly when needed
• Maintain a library of visual content to support campaigns using Media Valet
• Maintain video equipment and recommend updating or replacement as necessary
• Write and edit video captions that are grammatically correct and adhere to university style
• Train university staff as necessary on video production
• Serve as back-up for campus photographer, when needed

Required Qualifications:

• Bachelor's degree in photography, arts and media, communications, or a related field
• Minimum two years' experience as a professional photographer/videographer
• Knowledge of social media best practices
• Expertise with Adobe Creative Cloud editing tools
• Portfolio of video work
• Excellent communication skills and attention to detail
• Ability to work as a team player in a fast-paced environment

Special Information:

• This position is located in Saratoga Springs, NY
• Online portfolio is required for consideration
• Statewide travel is required
• SUNY Empire provides employees with a flexible work environment with a part-time telecommuting option per the current SUNY Telecommuting Policy which has been extended to June 30, 2023
• VISA sponsorship is not available for this position

Rank/Salary: SL2, $52,000-$56,000, commensurate with experience and qualifications.

Empire State University is an EOE employer.

We are pleased to offer our employees a generous compensation and benefits package. We also offer professional-development activities for professionals and support staff, as well as faculty-development opportunities that encourage pursuit of disciplinary and community-focused research, scholarship of teaching and learning, and leadership development.

IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.