Product Marketing Manager I

Company Description

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

The Product Marketing Manager is responsible for developing and implementing strategic marketing plans which deliver aligned success for assigned business unit(s) and organizational initiatives. As a key member of the Product Marketing function, this individual will design and lead execution of profitable, scalable omni-channel marketing campaigns derived from deep understanding of data, behaviors, and market trends. The Product Marketing Manager partners with the business line leader(s) and serves as subject matter expert within marketing for their respective product/business. As an experienced marketing professional, the Product Marketing Manager maintains a solid understanding of industry best-practices, develops compelling and innovative go-to-market programs that deliver on growth and engagement objectives and has an unwavering focus on measurable results.

Essential Functions

• Develop and present annual marketing plans based on deep understanding of audience, market drivers, and competitive landscape; oversee go-to-market campaigns and results reporting.
• Serve as the liaison between marketing and assigned business/product category developing deep expertise within the assigned focus area; maintain pulse on evolving market trends and proactively communicate to stakeholders.
• Actively monitor and evaluate all aspects of campaign and program performance; ensure rigorous attention to testing and rapid, in-market optimizations. Track budget spending and progress toward goal attainment.
• Collaborate with cross-functional teams and agency partners to ensure on-time, on-budget execution.
• Develop consultative marketing partnerships with clients and stakeholders at all levels, both internally and externally. Maintain responsive, collaborative relationships, provide progress and results updates, discuss new or changing opportunities and priorities, revising plans as appropriate.
• Infuse new thinking and innovation into the marketing process; become a leader within the marketing group. Provide peer leadership and process guidance for other product marketers; engage in special projects that benefit the broader marketing group and credit union as a whole.
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications for this Position

• Bachelor's Degree in Marketing, Communications, Entrepreneurism, Business Administration, or related field.
• 4 years' general marketing experience.
• 2 years' experience in marketing financial service products or companies (Preferred)
• 1 years' business to business (B2B) marketing experience (Preferred)

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2 years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.


Technical or Specialized Knowledge/Skills:

• Ability to appropriately match communication style to a wide array of people and build relationships at all levels within the credit union.
• Innovative thinker with a track record for translating strategic thinking into measurable plans and outputs.
• Ability to learn quickly, anticipate and manage ambiguity.
• Solid command of traditional and digital marketing channels.
• Adept problem-solver.
• Excellent communicator, presenter, and storyteller with creative writing prowess.
• Self-directed ability to juggle competing priorities, organize and meet deadlines.
• Strong attention to detail, highly organized.

Certifications Required:

• Valid Driver's License with an acceptable driving record (required)

Environmental, Physical and Psychological Requirements

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Frequently
• Lifting - Rarely (40 Lbs)
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Occasionally
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Occasionally
• Talking - Frequently
• Hearing - Frequently
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Occasionally
• Noises louder than normal speaking volume - Occasionally
• Temperature Changes - Rarely
• Atmospheric Conditions - Rarely

Additional Information

The pay range for this position is: $30 to $39 per Hour (S15)

Final compensation for this position will be determined by various factors such as relevant work experience, specific skills and competencies, education, certifications, and internal pay equity.

This position is eligible for our corporate bonus program based on company performance.

We anticipate this position to close on 4/12/2024. Please submit your application at your earliest convenience to be considered.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Benefits Summary Sheet - 2024

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)