Director of Loyalty and Customer Engagement - Marketing

Overview

Enterprise Holdings is a global leader in mobility with large portfolio of brands, products and services across 100 countries that is on the cusp of transformation to write the next chapter in a history of industry leadership and amazing growth. As part of this journey, we are seeking an experienced leader who has guided large companies through a loyalty evolution.

The Director of Loyalty and Customer Engagement leads a team that owns, expands and evolves what loyalty means for the leader in mobility, unlocking customer potential, deepening engagement and maximizing impact for customers and the company globally. This leader is responsible for the strategy, evolution and implementation of the company's global loyalty approach, leveraging best-in-class technology and data platforms. The Director of Global Loyalty and Customer Engagement partners closely globally and cross-functionally with customer experience, brand, content, insights, digital, e-commerce, operations, among many others. This position builds actionable strategies and roadmap from company and marketing goals; and build and inspire teams and partners to achieve exceptional performance.

Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Company Overview Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses - which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales - accounted for nearly $23.9 billion in revenue and operated more than 1.85 million vehicles in fiscal year 2021.

Enterprise Holdings - through its integrated global network of independent regional subsidiaries and franchises - operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at nearly 10,000 fully staffed neighborhood and airport locations in more than 90 countries and territories throughout the world.

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available.

Responsibilities

• Lead global loyalty vision, membership, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms.
• Drives loyalty program expansion strategy, building business case models to support.
• Partner globally and with cross-functional partners to integrate the loyalty and customer journey with customer experience, brand experience and digital user experience.
• Drive the holistic loyalty and customer data strategy, analytics, and test approach.
• Oversee the development, implementation, and advocation of global loyalty customer segmentation and acquisition strategy, as well as measurement KPI approach.
• In partnership, build a loyalty tech stack roadmap, to automation and continuous intelligence.
• Lead and partner with agencies and vendors on loyalty strategy and experience.
• Keep current with emerging loyalty technologies and trends.
• Other responsibilities as assigned.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor's Degree (Business, Advertising, or Communications preferred)
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• Ten (10 ) or more years of Global marketing CRM/loyalty experience
• Five (5 ) or more years of leading a large or Global team
• Segmentation, acquisition strategies
• Experience with launching/growing/implementing a global loyalty and membership program
• In depth knowledge of technology/CRM platforms (database, email and loyalty) and how to connect data across channels
• Excellent analytical and problem-solving skills and proven ability to achieve KPIs. Strong ability to analyze marketing campaign effectiveness
• Successful track record in leading a high performing team

Preferred:

• Master's Degree
• Digital marketing/e-commerce
• Client-side agency or vendor management experience
• Travel, transportation or hospitality space experience

Competency Based:

• Forward-Thinking
• Leading and Inspiring People
• Building Relationships
• Planning and Organizing
• Decision Making
• Persuading and Influencing
• Resilience