Integrated Marketing Solutions Consultant

Integrated Marketing Solutions Consultant

KBZO TV CH 51 | Full Time

I. OBJECTIVES

• Develop and maintain relationships with advertisers and advertising agencies.

• Sell commercial airtime, digital media, event sponsorships, and marketing/NTR campaigns.
  
• Meet or exceed assigned monthly, quarterly and annual revenue goals.
  
• While using corporate tools and workflows, the position must provide world class customer service.

II. RESPONSIBILITIES

• 
  PLAN & STRATEGY: The IMSC must develop a detailed plan to encourage the growth of new business and while also maintaining and growing existing business relationships. The IMSC presents the benefits of advertising on one or more of our television and radio stations, and digital assets to local business owners and/or advertising agencies.
  
• REVENUE & CONTRIBUTION: To meet monthly, quarterly and annual sales goals. To develop annual plans based on existing and new opportunities, bottom up account analysis, industry trends, competitive landscape and growth potential (updated on a Quarterly basis).
  
• CUSTOMER SERVICE AND QUALITY CONTROL: The IMSC is responsible for developing and maintaining a direct-to-client communication channel. This position assumes that a detailed plan to call, visit or contact customers to survey client needs, satisfaction and new product development initiatives. Uses interpersonal skills to selling commercial airtime, digital media, event sponsorships, and/or customized marketing campaigns designed to achieve the client’s objectives.
  

• ADDITIONAL DUTIES: Additional job requirements may include research, promotions, development, copywriting, servicing, as well as some collection efforts.

III. SUPERVISORY RESPONSIBILITY
Reports directly to SVP

IV. POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position, Monday through Friday. Actual hours and schedule may vary.

V. REQUIRED EDUCATION AND EXPERIENCE
SKILLS:

• 
  Organization. Excellent organizational skills and an ability to multitask in a high pressure, fast-paced environment. A self-starter.
• Communication. The capacities to attract, persuade, and motivate to develop new and existing client relationships. Must be self-confident and a collaborative team player through a connected environment. Must exhibit professionalism and cultural sensitivity.
• Linear. Understanding, experience and exposure to TV and Radio broadcast sales.
  Digital. Understanding of digital ad-tech platforms and how they can be offered to clients.
• Languages: English/Spanish (preferred)
• Technology tools: G-Suite, MS Office, PowerPoint, Excel and Salesforce (CRM)
  
  EXPERIENCE:
  

• CRM experience (preferred)
  
• Some years’ experience in sales, marketing, digital or business leadership positions.
  
• Developing creative marketing solutions beyond a simple reach.
  
• Reporting to management, developing strong presentations.
  
• Experience in developing product and sales marketing presentations to clients.

VI. OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.