Paid Search Specialist -Full Time

Seeking Paid Search Specialist for contract Hybrid role in Seatac. The Paid Search Specialist will be responsible for portions of the day-to-day execution of Alaska Airlines' multi-million dollar paid search advertising program; a critical component of Alaska’s advertising strategy. This individual will assist in all aspects of Alaska’s search campaigns including: setting up new campaigns, bid optimizations, ad copy writing & testing, A/B testing, analyzing, tracking, and optimizing cross-engine/cross-product performance. We are looking for a team player who enjoys working in close coordination with multiple teams and external partners. The ideal candidate is an analytical thinker, obsessed with continuous improvement and extremely detailed oriented.

Key Responsibilities:

Achieve Alaska Airlines' goals via paid search Manage day-to-day activities related to paid search advertising, including: set-up, implementation, execution and analysis of paid search campaigns with multiple objectives Write, test, and optimization ad copy Conduct keyword discovery, testing, and optimization Intense focus on improving CPA and ROAS Reporting and analysis of campaign performance, on a daily, weekly, and monthly basis Drive continuous improvement through implementation of new and creative ideas Stay current on industry trends and best practices, focusing on how changes can improve Alaska Airlines' program

Requirements

• Minimum of 2 years recent paid search campaign management experience on account larger than $50,000 a month
• Bachelor's degree
• Extensive knowledge of Google Ads & Microsoft Advertising
• Skilled at paid search optimization techniques
• Knowledge of fundamental campaign organization and best practices
• Proficiency with Search Ads 360
• Experience with Google Analytics (preferably Google Analytics 4)
• Results oriented
• Problem Solving – ability to understand issues and solve problems in appropriate manner
• Must be detailed oriented and highly organized
• Experience analyzing and drawing conclusions from large datasets
• Excel skills - v-lookups, graphs, formulas
• Ability to prioritize and manage to deadlines
• Travel or finance category experience preferred
• Must be team player who enjoys working together with others and sharing tasks

Job Types: Full-time, Contract

Pay: $24.70 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Google Ads & Microsoft Advertising: 3 years (Required)
• Google Analytics (preferably Google Analytics 4: 3 years (Required)
• paid search campaign management: 3 years (Required)
• paid search optimization: 4 years (Required)
• Search Ads 360: 3 years (Required)
• Excel skills - v-lookups, graphs, formulas: 3 years (Required)
• manage to deadlines: 3 years (Required)
• Travel or finance category: 3 years (Required)

Ability to Commute:

• Seattle, WA 98101 (Required)

Work Location: In person