Director of Admissions and Marketing

Job Title: Director of Admissions and Marketing

Location: Episcopal School of Nashville

Education: Bachelor’s degree required; Master’s degree preferred

Experience:

• Proven experience in admissions and marketing roles, preferably in an independent school setting
• Demonstrated success in developing and implementing marketing strategies to drive admissions growth
• Strong understanding of enrollment management principles and best practices
• Experience with digital marketing, social media management, and content creation
• Familiarity with enrollment management software and CRM systems (ESN uses Blackbaud)

Personal Qualities:

• Excellent verbal and written communication skills with attention to detail
• Ability to inspire and lead a team, fostering a collaborative and inclusive work environment
• Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions
• Creative thinker with a passion for innovative marketing approaches
• Commitment to upholding the mission, philosophy, and values of the Episcopal School of Nashville
• High level of professionalism, integrity, and discretion in handling sensitive information

Job Responsibilities:

Serving on the School’s senior administration team, the Director of Admissions and Marketing plays a critical role in driving enrollment growth and enhancing the school's brand visibility through strategic admissions and marketing initiatives.

Admissions Strategy:

• Collaborate with school leadership to establish data-driven enrollment goals and develop plans to achieve them
• Develop and execute comprehensive admissions strategies to attract and enroll mission-aligned students
• Oversee the admissions process from inquiry to enrollment, ensuring a seamless and positive experience for prospective families
• Oversee the development and implementation of appropriate admissions testing and decision making processes
• Utilize the School’s enrollment management software (Blackbaud) and data analytics to track progress, identify areas for improvement, and make data-driven decisions

Enrollment Management:

• Develop a comprehensive admissions and enrollment management calendar
• Oversee student records and transcript communications
• Work with members of the administration and faculty to organize specific retention efforts at the key grade levels and to increase legacy students

Marketing Strategy:

• Develop and implement strategic marketing plans to raise awareness of the school, increase inquiries, and drive enrollment
• Manage the school's brand identity and ensure consistency across all marketing materials and communication channels
• Lead the creation of compelling marketing content, including print materials, digital assets, website content, and social media posts
• Monitor industry trends and competitor activity to inform marketing strategies and stay ahead of the curve

Digital Marketing and Social Media Management:

• Oversee the school's digital marketing efforts, including website management, email marketing, and online advertising campaigns
• Supervise the person managing the School's social media channels, to ensure engagement with followers, posting of relevant content, and fostering a sense of community
• Monitor and analyze digital marketing metrics to evaluate performance, optimize campaigns, and drive continuous improvement

Event Management:

• Plan and coordinate admissions events, open houses, and campus tours to showcase the School's offerings and engage with prospective families
• Collaborate with faculty, staff, and student ambassadors to ensure successful event execution and meaningful interactions with visitors
• Evaluate event effectiveness and ROI, making recommendations for enhancements and improvements

Team Leadership and Development:

• Lead and motivate the admissions and marketing team, providing guidance, support, and professional development opportunities as needed
• Foster a culture of collaboration, innovation, and continuous improvement within the admissions and marketing team
• Establish clear goals, objectives, and performance metrics for team members, and regularly review progress and provide feedback
• Manage the Coordinator of Admissions and Family Engagement, and the Communications Associate, providing direction, support, and guidance to ensure the effective execution of their responsibilities
• Work with and provide direction to the faculty liaison for admissions

Community Engagement:

• Build and maintain relationships with feeder schools, community organizations, and other stakeholders to promote the school and generate referrals
• Represent the school at community events, fairs, and conferences to raise awareness and attract prospective families
• Collaborate with school leadership and parent volunteers to engage current families and strengthen the school community

Reporting Relationships: The Director of Admissions and Marketing reports to the Head of School.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Grade levels:

• Elementary school

Schedule:

• Monday to Friday

School type:

• Private school

Work Location: In person