Digital Marketing Analyst

Description

Digital Marketing Analyst 

ERP Advisors Group is currently seeking candidates to fill our Digital Marketing Analyst role. We are seeking a team player with a high work ethic and integrity who takes pride in their work. The best candidate will be a lifelong learner with humility (it’s ok to not know everything and to ask for help!) This person will thrive by being straightforward and real, with high self-awareness and an openness to take guidance and feedback for continuous improvement. 

The person who holds this position is responsible for generating marketing content for our website, email campaigns, social media, events, lead generation efforts, promotional materials, brochures, industry reports, and other mediums to ensure EAG’s marketing consistency. 

Business-to-Business (B2B) marketing experience and enterprise software knowledge are not required for this role but are a definite plus. This role requires a natural curiosity about how businesses overcome the pain of expansion as it relates to leveraging software. The heaviest focus for the day-to-day work in this role is a strong ability to research technical topics and write convincing yet friendly, simple, and helpful copy for our marketing personas who are savvy executives at mid-market companies. The right candidate must be able to write simple, straightforward content that doesn’t sound “academic” or condescending.

Placing content, writing social media and emails are secondary and hinge on this core ability to write for executive buyers such as CFOs and CIOs. Therefore, the right candidate must have some relevant way to show strengths, interest, and a track record of success in conducting research and writing, especially as it relates to a continuous variety of topics. We rarely repeat or go deeper into topics therefore the successful candidate must be up to the challenge of continually learning about new ERPs, new industries, and new aspects of EAGs methodology. The successful digital marketer receives feedback from two editors on each blog and has a great opportunity to continually learn more about each topic so this will help them continually improve their ability to produce better pieces.

Supplemental qualifications include HubSpot CRM or Content Management experience, but CRM and website development are not a substitute for the writing qualifications. Other supplemental qualifications include experience with podcast broadcasts including video, sound setup, and recording. The role also requires using various marketing software tools so the right candidate must be comfortable learning new software applications to perform their job. We will provide training on our tools for the right candidate.

Note: Business-to-Customer (B2C) social media experience is not considered a qualification for this role.

Digital Marketing Analyst Job Duties:

• Learn about ERP Advisors Group consulting and how it relates to ERP software to create relevant and believable content for our marketing personas.
• Conduct research on ERP vendors and topics which will support content for SEO content.
• Conduct research across many industries for topics that also support content for SEO content. 
  • It routinely involves diving into nuances within an industry and understanding how growing companies within a given industry are constrained by legacy software.
• Create the copy and send weekly email newsletters to our public.
• Utilize HubSpot to create blogs, events, etc. 
• Write the “The ERP Advisor” blogs.
• Assist the Digital Marketing Manager with conducting interviews and producing new video content.
• Prepare press releases before and after key events.
• Conduct research for “The ERP Advisor” call topics.
• Create the pieces for “The ERP Advisor” monthly event by making the webinar, form, and landing page.
• Assist with producing our events like “The ERP Advisor” monthly podcast and follow-up collateral.
• Write and publish new blogs according to our SEO strategy and over time, be willing to present your own content ideas.
• Refresh existing blogs with new content.
• Write new content for new website pages.
• Assist with creating PowerPoint presentations for industry talks or sales pursuits.
• Transcribe and rewrite transcriptions of podcasts, interviews, and success stories.
• Track and report weekly marketing statistics and handlings to improve them.
• Work with the Digital Marketing Manager on any other important Marketing initiatives as directed. 

Digital Marketing Analyst Qualifications:

• Relevant bachelor’s degree in business administration, marketing, business, or related field.
• Excellent business writing skills including writing concise marketing emails and social media posts.
• Strong command of Gmail and Microsoft Office.
• Light website maintenance experience.
• Shows attention to detail and pride in workmanship.
• Works independently.
• Presents professional appearance.
• Interested in learning about ERP and promoting ERP Consulting.
• Willingness to learn and use our existing tools:
  • Hubspot CRM
  • Hubspot Content Management System (CMS) – website publishing tool
  • Mac computer 
  • Transcription Software
  • SEO (Ubersuggest)
  • Adobe Suite (Photoshop, InDesign, and Premiere Pro)
• Light photography and videography experience a plus.
• Work in person from the Lakewood, CO office (not a hybrid or remote position).
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an Employment Visa.

Digital Marketing Analyst Salary:

• $50,000 - $60,000 / year 

Digital Marketing Analyst Benefits:

• Industry, methodology, and administrative training and certifications
• Apprenticeship 
• CO Only: accrue up to 48 hours for Paid Sick and Safe time
• After 30 days
  • Paid holidays 
  • Employer-sponsored medical insurance, some plans offer HSA 
    • 90% contribution for Employee 
    • 70% contribution for Employee Spouse, 
    • 70% Employee Children
    • 70% Employee Family
  • Company-sponsored Life Insurance
  • Optional Vision, Dental, and Voluntary Life Insurance
• After 90 days or later
  • 401(k) with up to 4% company match that is 100% vested
  • Accrue up to 120 hours PTO per year with payout at end of year
  • 401(k) Profit Sharing with a 5-year vesting schedule
  • Maternity/Paternity Leave
  • Annual Performance Review