Manager, Enterprise Consumer Insights, Fragrance

The Manger position will support the Consumer Insights function for the designated brands in the Fragrance portfolio.  He/she will report into the Global Consumer Insights, Fragrance brand lead and provide support to various cross-functional business partners (Marketing, Product Development, Sales, Creative and Public Relations) in their efforts to drive innovation, make informed business decisions, and deliver against critical business objectives. In addition to category strategic understanding support (category deep dives, tracking, segmentations, etc), he/she will be fully responsible for select brands within the cluster, as day-to-day Brand Insights Lead (i.e. Prestige Fragrance Brands) and all related intelligence management for curated set of brands.

He/She will be comfortable utilizing and analyzing various business intelligence sources (syndicated data, market level data, custom consumer research, social/digital analytics, retailer customer data, consumer trends and CRM) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth.  He/she will also be responsible for serving as a the “voice of the consumer” by leading custom qualitative and quantitative research (with support from supervisor), including (but not limited to) consumer segmentation, consumer target and need gap identification, brand and product positioning assessment, brand health tracking analysis, macro trend identification, concept and product testing, copy testing, and internal on-line consumer panel management. 

Strategic Category Understanding

• Co-own with Global CI brand lead to establish business and research learning plans particularly for brands in their purview (i.e. Prestige Fragrance Brands)
• Provide input on global design/method, implementation and analysis approach
• Work with supervisor to continue to build-out the brand’s innovation insights toolkit, identify best practice approaches for critical methodologies
• Contribute to Brand & Category strategy process and documents 

 

 

Data Analytics

• Independently lead data analytics across internal and external data sources to address business objectives, including cadenced category reviews with action items to be tracked by brand
• Oversee and manage global suppliers, making decisions and knowing when to bring complex issues to supervisor
• Work alongside brand team to develop presentations, organize ideation and work sessions which feed into strategic workstreams, as part of the brand planning cycle
• Include Market Trends, Digital Landscape, Shopper Behavior and Consumer Voice as part of analysis plan

 

 

Insights to Action

• Lead day-to-day consumer insights and business intelligence consulting support for key global and regional brand team members, across functional teams such as, but not limited to, marketing, consumer engagement, product development, innovation, R&D and supply chain.
• Support the day-to-day project management and operations needs across a wide variety of global research methodologies and suppliers
• Collaborate and partner with key regional consumer insights and corporate marketing partners

+ Global and domestic travel to support regional partners and manage the execution of key global projects

Qualifications

5+ years work experience required. Preference for consumer insights/analytics experience from a leading CPG or beauty company, or a fast-paced, highly-innovative consumer business, supporting both new business/brand development and strategic work.  Global experience and combination of client side and supplier/consulting/agency side experience is highly desirable. Ideal candidate will have beauty experience or at least a passion for the beauty industry.

The ideal candidate must have influencing skills, flexibility, strong work ethic, excellent oral and written communication, strategic thinking, excellent Excel, PowerPoint, Word, etc . Must be able to work independently with all levels of the organization Service and results focused. Handle a heavy workload with competing priorities.  Good business judgment, intelligent, quick learner, common sense, high energy level, etc.  Both capable of thinking out of the box, while being strategic and analytical.  Global experience highly desirable.  Ideation/moderation experience a big plus.  Must be equally capable of executing both quantitative and qualitative projects. Comfortable utilizing and analyzing various business intelligence sources outside consumer related insights (syndicated data, market level data, custom consumer research, social/digital analytics, retailer customer data, and consumer trends) to influence brand action planning that will drive retail sales and growth.

BS/BA required - MBA highly desirable.

20% Travel

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 210554

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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