ether.fi is a rapidly growing Ethereum liquid staking protocol where stakeholders retain control of their assets. The company is just a year in with a thriving community and a TVL of $3.5-4B . We are on a broader mission to help onboard the next billion users to crypto. Protocol information can be found here.
Position Overview
The Analyst Marketer is responsible for creating, analyzing, and optimizing marketing strategies. This role involves collecting, organizing, and interpreting data from various sources to understand user behavior, market trends, and campaign effectiveness. The Analyst Marketer develops data-driven strategies to drive TVL, working with KOLs, protocols, and other channels to maximize impact. They will create educational content of strategies to help drive growth.
Key Responsibilities
Gather data from multiple sources, including web analytics, on-chain data, and marketing automation platforms
Clean and organize data sets for analysis, leveraging tools like Dune
Utilize statistical techniques and data visualization tools to analyze marketing performance
Collaborate with product and ecosystem teams to develop data-driven strategies and campaigns, leveraging social media (Twitter, DeBank, etc)
Monitor and evaluate marketing performance metrics, such as ROI and conversion rates
Recommend optimizations based on data analysis to improve campaign effectiveness
Provide insights to improve targeting and messaging strategies
Use data to create strategies for weETH that users will find beneficial
Prepare regular reports and dashboards to communicate marketing performance and insights
Translate complex data into actionable recommendations
Qualifications
At least 2 years of experience in DeFi and deep familiarity with how things work on-chain
Experience creating and interacting with Dune Dashboards
Experience with Social Media, specifically Crypto Twitter
Analytical, hard worker, results driven
Good team member and able to work cross functionally
Benefits
Competitive salary and equity offerings
Opportunity to work with cutting-edge technology and a brilliant team
Health, dental, and vision insurance plans
Collaborative and inclusive work culture
Exciting company events and team-building off-sites
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Surveys & Data Sets
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