Product Marketing Manager

Eurofins Scientific is an international life sciences company which provides a unique range of analytical testing services to clients across multiple industries. The Group believes it is the world leader in food, environment and pharmaceutical products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and for supporting clinical studies. In addition, Eurofins is one of the key emerging players in specialty clinical diagnostic testing in Europe and the USA.

Lead both the inbound and outbound marketing activities to provide strategic oversight and message creation for assigned service lines. The Eurofins Product Manager drives market growth in strategic verticals by leading and managing research, communications, campaigns, ad buys, digital content, technical publications, and sales communication supporting the industry. The position requires exceptional communication skills, creative thinking, and depth of industry knowledge. A successful Product Marketing Manager is a team player who works with the marketing team and collaborators to create and build marketing initiatives, help develop strategies and communication plans, and differentiate Eurofins' services across the North American food market.

• Collaborates with the business leadership, operations, finance, and commercial teams to develop strategic plans, long-term and short-term product, service, and technology road maps for assigned service lines
• Determines industry trends by visiting customers, following trade literature, commissioning surveys, and attending conferences and trade shows
• Coordinates and provides market input for the definition and development of new services or service applications
• Works collaboratively across the organization to keep projects and expectations on track
• Defines detailed user, customer, and buyer personas
• Assists in developing and implementing marketing programs and tactics for existing and new services to achieve sales and profit objectives
• Develops value proposition models, marketing tools, and campaigns to attract new prospects and customers
• Creates and delivers training for sales and support functions
• Increases customer awareness of products following overall marketing strategy
• Applies targeting and segmentation principles and works with subject matter experts and customers to develop effective content for service line collateral, presentations, websites, and other customer communications
• Maintains appropriate knowledge of current and future technical and regulatory environments
• Performs other related duties as assigned
• Must be a self-starter and able to follow through
• Create content such as print collateral, case studies, videos, webinars, website copy, social media, email campaigns, and blog posts
• Responsible for strategizing budgetary spending and allocating resources accordingly
• Define strategy and messaging for advertising campaign

Must be willing to travel to Des Moines, IA & Madison, WI up to 25%

Minimum Required:

• Minimum 8 years of experience in the food industry
• Minimum 3 years of experience in a customer-facing role (marketing, sales, client services, etc.).
• Excellent understanding of scientific principles
• Ability to work with colleagues at all levels of the organization
• Highly competent with organizational, project management, and negotiating skills
• Ability to handle multiple simultaneous priorities to meet aggressive deadlines in a high-volume work environment
• Effective listening skills with the proven ability to be self-directed and work independently and in a team environment
• A commercial mindset with the ability to drive change
• Demonstrated success at building customer relationships and understanding customer needs
• Excellent written and oral communication skills with the ability to communicate key technical concepts effectively (in English)
• Working knowledge of sales and best practices

Preferred:

• Bachelor's degree in marketing or a scientific discipline like chemistry, molecular biology, microbiology, food science, or similar field; M.B.A. degree a plus
• Product management experience within the food and nutrition testing sector
• In-depth knowledge of the nutritional chemistry and contaminant testing market or the food safety and microbiology testing market
• Working knowledge of Marketing Automation platforms and CRMs
• Demonstrated experience launching and marketing new products and services to a scientific B2B market

Core Competencies:

• Business Acumen, Dealing with Ambiguity, Strategic Agility, Influencing Others, Always Seek to Improve

** Authorization to work in the United States indefinitely without restriction or sponsorship

Position is Full-Time, Monday-Friday, first shift, with additional hours, as needed.

What we Offer:

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options

• Life and disability insurance

• 401(k) with company match

• Paid vacation and holidays

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.