Annual Giving Manager

Posting Details
Position Information

Position Title
Annual Giving Manager

Working Title

Location
Olympia

EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or status as a protected veteran. For more information regarding Evergreen’s non-discrimination policies or to report discrimination, please visit the Affirmative Action and Equal Opportunity webpage at www.evergreen.edu/equalopportunity or contact the Affirmative Action and Equal Opportunity Officer at (360) 867-5371, Room 3102 Library Building, 2700 Evergreen Parkway NW, Olympia, WA 98505.

Union Represented
No

Overtime Eligible
No

Monthly FTE
1.0

Salary Step (minimum monthly amount)
$5,682.00

Salary Step (maximum monthly amount)
$7,388.00

Cyclic Position
No

Cyclic Details
n/a

Project Position
No

End Date
n/a

Special Note
This is a full-time, overtime exempt position on the Olympia Campus of The Evergreen State College. This position is an “at-will” appointment, exempt from Washington State Civil Service rules and the Fair Labor Standards Act overtime requirements.

Position Purpose
This position is responsible for developing, managing, implementing, and evaluating an annual giving program that raises approximately $500,000 in unrestricted and restricted gifts to achieve Evergreen’s strategic fundraising goals. Utilizing industry best practices and a data-driven approach, the incumbent executes a strategic comprehensive multi-channel annual giving program that includes direct mail, digital, email, social media, leadership giving, giving day, and crowdfunding communication and solicitation tactics. Such efforts will focus on increasing gift revenue and deepening relationships through the identification, cultivation, solicitation, and stewardship of alumni, donors, students, faculty, staff, and friends on behalf of the College and The Evergreen State College Foundation. As a frontline fundraiser, the position manages a portfolio of donors and is responsible for the continued growth of existing and prospective relationships to secure annual charitable support of gifts for Evergreen of $1,000 .

Nature and Scope
This position reports to the Director of Strategic Engagement and works under general supervision as a key advisor on annual giving activities. This position collaborates with senior leaders in Advancement, students, alumni, donors, friends, volunteers, Advancement staff, and units across campus employing industry best practices in utilizing annual giving tactics as cultivation opportunities to meet fundraising and engagement goals. In addition, this position is responsible for identifying and supervising the Annual Giving Officer, volunteers and may supervise the work of student or temporary employees. This position acts as a designee for the Director as needed.

Essential Functions
Leadership

• Manage the development, implementation, and assessment of a comprehensive Annual Giving strategy on a fiscal year basis to raise $500,000 via the Evergreen Fund, Student Emergency Fund, Evergreen Scholarship, Summer Undergraduate Research Fund, Evergreen Tacoma Fund, Annual Faculty Fund, and others with guidance from the Director.
• Develop, implement, and manage Annual Giving direct mail, email, and phone programs, including setting the strategy in partnership with the Director and providing leadership and guidance to Advancement staff and program partners.
• Consistently evaluate the success and effectiveness of the Annual Giving program using quantitative and qualitative data (retention, acquisition, etc.), measuring it against the identified purpose and across viable channels (e.g., Raisers Edge, Emma, etc.) and benchmark results against other projects and contribute to strategic planning for future tactics and make recommendations for improvement and/or change.
• Oversee Annual Giving strategy meetings, including agenda development, facilitation, identifying and assigning action items, and ensuring effective and efficient collaboration to meet objectives.
• Manage the delivery of Annual Giving goals associated with Evergreen’s comprehensive campaign; collaborate with the Director, Advancement staff, campus partners, and others to identify goals.
• Deliver activities within a specified budget; coordinate cost analysis, maintain financial documents, reconcile expenses, generate expense reports, and make recommendations about the allocation of resources to the Director.
• Develop and maintain a comprehensive index of procedures, services, and tasks associated with planning and conducting annual giving activities.
• Supervisethe Annual Giving Officer, Annual Giving Campaign Ambassadors, and temporary staff, including hiring, training, motivating, scheduling, evaluating, addressing performance issues, and investing in the development of employees.
• Handle urgent and last-minute changes with tact and courtesy, ensuring successful coordination and execution of assigned activities.
• Other duties as assigned.

Donor Engagement and Stewardship

• Manage a portfolio of assigned prospects with an emphasis on gifts of $1,000 from identification through cultivating, soliciting, and stewarding donors face-to-face, by email, by mail, and by phone; work with major giving and alumni relations staff to maximize cultivation opportunities.
• Develop, implement, and evaluate stewardship plans for a growing number of individual donors and for gift funds, including but not limited to, printed and digital communications, scholarship profiles, and broad and custom impact reports and customized stewardship touches.
• Liaise directly with constituents about giving and the impact of philanthropy as needed.
• Lead student engagement and visibility for the Art of Giving (gala and scholarship drive), including securing and preparing student speakers and engaging scholarship recipients in the event for cultivation and stewardship purposes in partnership with the Manager of Special Events.
• Oversee Advancement’s collaboration with students for annual giving activities and identified special events; guide the work of staff as needed.

Marketing and Communications

• Create well-written and visually compelling communications, including but not limited to, email, direct mail, impact reports, videos, presentations, and other donor-centric materials that focus on fundraising and stewardship objectives; collaborate with Advancement staff and college professionals to ensure efficient production of materials.
• Develop, edit, and review persuasive and informative copy for a variety of annual giving communications to internal and external audiences; identify and partner with students, staff, faculty, alumni, donors, and others on communications as needed.
• Continually expand awareness, knowledge, and ability in applying diversity, equity, inclusion, and ethical storytelling practices to marketing and communications work; stay abreast of confidentiality protocols.
• Incorporate industry best practices for Advancement communications and educate coworkers on best practices.
• Oversee the Annual Giving communications calendar, including making revisions, ensuring accuracy, and keeping the Director and appropriate staff informed.
• Generate and manage timelines for communications; work closely with Director to integrate key messaging tailored to audiences in all materials.
• Develop sophisticated segment approaches with Advancement staff to maximize philanthropic engagement for different constituent groups.
• Generate lists for communications overseeing submission and review of data requests and partnering with Advancement Services and others to ensure accuracy and that data sets meet identified goals; coordinate review of lists by Development team and report on responses.
• Oversee competitive bid process and negotiate contracts with vendors for services and costs; ensure compliance with Purchasing Office rules and guidelines and that vendors comply with the provisions of the contract with guidance from the Advancement Marketing and Communications Manager.
• Maintain an inventory of communications and stewardship materials; develop and manage protocol for archiving and/or creating new collateral in alignment with Advancement and College branding guidelines.

Additional Duties

Knowledge Skills and Abilities

• Knowledge and understanding of fundraising principles especially solicitation and stewardship; ability to identify and apply best practices and appropriate fundraising principles, methods, and techniques.
• Ability to demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• Ability and skill to successfully fundraise, including cultivate, solicit, and steward donors at all levels and continually advance skills in these areas.
• Ability to interact and maintain effective relationships with a variety of constituents.
• Knowledge of Raisers Edge and related databases to maximize annual fundraising success.
• Knowledge of mail, electronic, and social media solicitation strategies and implementation.
• Strong human relations, public presentation, organizational, and motivational skills.
• Ability to successfully represent Advancement and The Evergreen State College Foundation to internal and external constituents.
• Ability to analyze problems, identify alternative solutions, project consequences of proposed actions, and implement approved recommendations.
• Ability to think critically and creatively while aligning work with strategic plans and goals.
• Excellent judgement and the ability to develop, implement, and evaluate annual giving strategies with minimal guidance.
• Exceptional copywriting and copyediting skills, including the ability to write persuasively for print and online.
• Strong analytical skills, including the ability to assess and analyze trends from quantitative and qualitative data to take initiative and independently plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved.
• Ability to gather information effectively by means of interviews and/or donor database research for stewardship and other communications purposes.
• Effective leadership, project management, communication, and interpersonal skills.
• Exceptional at organization and prioritization within a fast-paced, deadline-driven environment, including the ability to meticulously manage multiple projects, schedules, and workflows.
• Self-motivated and proactive in taking initiative and being reliable and resourceful.
• Ability to think systematically and provide leadership and navigate change.
• Ability to work independently and in collaboration with others.
• Ability to design and develop email campaigns and messaging using advanced software, such as Mailchimp, Constant Contact, Emma, or similar.
• Skilled in the use of websites and social media in a professional setting.
• Ability to lead innovative process improvement efforts and develop new approaches and solutions.
• Knowledge of new technologies used in fundraising and willingness to explore and deliver new approaches to engaging donors using new technology.
• Strong functional knowledge of and skill in using office equipment, software, and programs, such as Microsoft Office, Teams, Zoom, Adobe Creative Suite, content management systems, and donor databases.
• Ability to maintain confidentiality of college and constituent information.
• Ability to supervise others, including hiring, training, motivating, scheduling, evaluating, addressing performance issues, and investing in the development of employees.
• Ability to work within a specified budget and perform fiscal duties, such as coordinate cost analysis, maintain documents, reconcile expenses, generate expense reports, and make resource allocation recommendations.

Minimum Qualifications

• Bachelor’s degree from an accredited college or university or equivalent education and experience.
• Progressively responsible experience leading fundraising, development, and/or constituent engagement programs and strategies.
• One year of individual constituent fundraising experience, preferably in a college or university setting.

Desired Qualifications

• Experience in staff hiring, supervision, evaluation, and training.
• Applicable experience in one or more of the following fields: fundraising/non-profit, alumni or student programs, public relations, or communications.
• Experience with relational databases (Raisers Edge preferred).

Conditions of Employment

• Must provide proof of identity and employment eligibility within three days of beginning work.
• Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.
• Prior to an official offer of employment, a Declaration Regarding Sexual Misconduct form must be submitted to the college per RCW 28B.112.080. The college will contact current and past employers to verify this information. Applicants who provide inaccurate information in their declaration will be disqualified and, if the inaccuracies are discovered after the applicant has been hired, it shall be grounds for termination.
• Employees must comply with college policies related to masking and vaccination requirements, as well as Governor Inslee’s Proclamation 21-14.1, which requires employees of the college to be fully vaccinated against COVID-19 or have received a medical or religious exemption prior to the first day of work.
• Must be able to work evenings, weekends, in-person, or remotely, as approved, and travel as necessary.
• This position is eligible for occasional telework.

Benefits
A full state benefits package which includes: paid sick and vacation leave; paid campus holidays; a generous medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation and optional supplemental retirement accounts.

Posting Detail Information

Posting Number
S2022-063

Number of Vacancies
1

Open Date
10/20/2022

Close Date
11/09/2022

Special Instructions to Applicants

Job Type: Full-time

Pay: $5,682.00 - $7,388.00 per month