Display Paid Media Specialist

Overview

Overview  

Evidence In Motion’s Digital Marketing team is seeking a Programmatic Media Buyer – Digital Display Specialist that can help us in our mission to reimagine health care education. If you are as committed to pushing boundaries and staying curious as we are, keep reading!   

This is us:  

Evidence In Motion is a group of passionate people reimagining health care education to humanize patient care in every community. We value:  

• Customer obsession  
• Doing the right thing  
• Making it matter  
• Staying curious  
• Pushing boundaries 

Benefits:  

• Generous PTO  
• Sick time 
• Competitive Salary  
• 401(k) plus matching  
• New parent perks  
• Health, Dental, Vision Insurance  
• Much, Much More!  

Responsibilities

Responsibilities  

What you will be doing:  

• Plan, deploy and optimize programmatic display campaigns that achieve university partner goals and deliver ROI. 
• Collaborate with internal marketing, brand and admissions teams and university partners to define campaign objectives, target audiences and KPIs. 
• Set up ad tagging and tracking. 
• Work directly with university partner stakeholders to implement pixels and placement of form codes for marketing web properties. 
• Design and develop targeted campaign segments using audience targeting techniques, including remarketing, site retargeting, affinity, look-a-like modeling, etc. 
• Continuously monitor campaign performance using advanced reporting tools. 
• Leverage analytics to analyze and optimize marketing activities. Report on campaign pacing, KPIs, trends and future recommendations regularly. 
• Implement campaign optimizations to targeting, bid strategies and creative to maximize campaign performance. 
• Collaborate on data visualization dashboards for partner campaigns. 
• Stay up to date on new advertising opportunities and programmatic industry trends.  
• Deploy test and learn initiatives to deliver integrated engagement strategies.  
• Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence. 
• Use problem-solving and organization skills, demonstrate attention to detail, and manage multiple high-profile campaigns. 
• Actively participate in internal knowledge sharing and training initiatives. 

Qualifications

Qualifications  

Our Must Haves:  

• 3-5 years of PAID Digital Marketing Experience  
• 2-3 years of experience in programmatic media buying, preferably in digital display advertising 
• Demonstrable expertise with Google Marketing Platform 

• Strong understanding of programmatic buying platforms, tools and technologies (DSPs, DMPs, SSPs, web analytics, tag managers, etc.) 
• Comfortable with both autonomous and collaborative work  
• Outstanding communication and interpersonal skills  
• Careful attention to detail  
• Ability to handle data with confidentiality  
• Ability to distill data and metrics into actionable insights that support clear recommendations  
• Demonstrated ability to take ownership, juggle multiple work streams, and deliver on timelines  
• Good organizational and time management skills  
• Bachelor’s degree or higher in Marketing, Communication, English, or a related field  
• Experience working in an agency environment is preferred, but not required  
• Landing page design and coding experience preferred