VP, DATA & ANALYTICS

VP, Data and Analytics

Location: NYC/Philadelphia/San Francisco/Hybrid/Remote

Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers. Our goal is to help people navigate the complexities of healthcare by providing a powerfully compelling, unified experience and ultimately, bring more humanity to healthcare.

Description

The VP, Data and Analytics at Evoke is involved in a range of health and pharmaceutical clients and projects. The position’s main responsibility is to lead the evaluation of client marketing and advertising performance across digital and traditional channels. This client-facing, 90-100% billable role requires concise storytelling of results, actionable insights for omnichannel marketing activities, and to impact patients’/HCPs’ awareness, attitudes and (treatment) behavior – fostering increased access to treatment or other interventions, thus making Health More HumanTM.

Duties and Responsibilities

• Works collaboratively across internal and external stakeholders to gather information, data, and appropriate consultation for the development of client marketing performance reports
• Weaves together strategic elements of the client’s business into reports, providing a clear story that explains key findings and actionable recommendations
• Incorporates patient treatment data into overall program success metrics
• Creates and facilitates presentations to internal and external clients
• Demonstrates expert knowledge and subject matter expertise utilizing expert reporting skills of media and web tracking solutions (Google Analytics, Adobe Analytics, Google Ads)
• Maintains expertise on digital benchmarks by tracking trends across the industry
• Leads internal team’s research and performance assessment needs
• Participates in new business efforts to support pitches and organic opportunities across key growth accounts
• Provides leadership, education, and oversight to direct reports
• Demonstrates expertise across a wide range of marketing, media and commercial analytics including, but not limited to, omni-channel marketing, and market and customer analysis
• Exhibits subject matter expertise utilizing intermediate to expert reporting skills of media and web-tracking solutions

Qualifications include (but are not limited to)

• 6 years’ experience in marketing performance analysis (e.g., regressions, market mix modeling, segmentation & forecasting), pharma/healthcare agency experience a plus
• Demonstrated aptitude in mathematics, basic statistics, analysis, and research
• Experience with primary and secondary research methods
• Proven ability to scope, lead, and execute projects accurately, from start to completion
• Demonstrated intellectual curiosity with ability to identify avenues of investigation
• Deep proficiency in pulling, validating, and cleansing complex datasets for analysis
• Demonstrated ability to analyze large datasets, often integrating multiple datasets
• Expert proficiency with media and web tracking solutions such as Google Analytics, Adobe Analytics, Google Ads and DoubleClick preferred
• Intermediate to expert proficiency with creating and manipulating Tableau reports using single or multiple data sources is required
• Demonstrated analysis experience using Alteryx, Tableau, Google Big Query, Python, R and SQL preferred
• Established experience in healthcare marketing to both patients and HCPs
• Expertise in Microsoft Office products, particularly Excel and PowerPoint
• Demonstrated understanding of patient privacy rules (i.e., HIPAA) a plus
• Must not be on OIG exclusion list

About Evoke:

Evoke is a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in Chicago, New York, Philadelphia and Los Angeles, and a global reach through their agency network Huntsworth Health, Evoke is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and people.

It is our goal to provide our people with the best possible support and environment to grow and thrive. Our culture is entrepreneurial – embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation.

Evoke provides an exciting and flexible work environment, competitive salaries and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement.

Evoke and Huntsworth Health are equal opportunity employers.