What are the responsibilities and job description for the Community Manager position at Expedia Group?
Community Manager
Are you ready to help a world-leading online travel platform modernize our social media strategy? Expedia Group’s Industry Relations team mission is to positively shape perceptions of the company among media, current and prospective travel partners, industry leaders and influencers, and industry organizations, among others. Industry Relations is a strategic and high-energy team, so we look for people who have an eye for quality, a desire for fresh thinking, and a willingness to jump into the deep end of the pool. Our team is based all around the world, with diverse backgrounds and drive to impact the future of our company.
The Community Manager will be a key member of the team that develops, ideates, implements, and optimizes our business-to-business (B2B) social media strategy. This is a new role and critical to the success of our social media program. You will work in a highly creative environment to craft social copy, design posts, and engage with a broad range of Expedia Group partners. Social media is becoming increasingly important in how we connect with our travel partners, and you will be foundational to the program’s success.
This position will work other departments including Corporate Communications, the Consumer Social teams, Brand and Creative, Regional Marketing, Strategic Events, Marketing Operations, and our Analytics teams to gather intelligence, define plans, and implement social campaigns to increase partner engagement!
What you’ll do:
As a member of our Industry Relations social team, you will work across teams to create, manage and execute a social media calendar that drives deeper engagement with our travel partners. This includes:
- Manage day-to-day activities and engage with the Expedia Group’s B2B digital community in a timely manner
- Build relationships our partner community and identify micro/macro-influencers
- Maintain the consistency of B2B brand messaging and voice across social media platforms
- Regularly engage with internal subject matter experts and stakeholders across PR and Crisis Communications to ensure all responses are in line with brand guidelines and overall business objectives
- Collaborate with internal and external teams to create content (images, videos, text) for our brand social channels
- Schedule social content
- Generate KPI and listening reports to optimize our channels
- Stay up to date with social trends and incorporate them into our social strategy
- Provide general social media support and education to team members and other departments
Who you are:
- Bachelor's degree in Marketing, Advertising, Communications or related field; or equivalent related professional experience
- A minimum of 1-3 years of experience working in and/or managing social media accounts, or equivalent educational experience (e.g., internship).
- Ability to identify and track critical metrics
- Competent writer who can build engaging content
- Knowledge and understanding of social media platforms – Facebook, Instagram, Twitter, LinkedIn, etc.
- Knowledge of social media management platforms such as Sprinklr, Hootsuite, Sprout, etc.
- Ability to lead multiple projects simultaneously, work across diverse teams, and delight partners
- Excellent consulting, writing, editing, presentation, and interpersonal skills
- Demonstrable social networking experience and social media management knowledge
- Positive attitude, thorough with good multitasking and solid organizational abilities
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and wellbeing, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and present acceptable proof of vaccination before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
