What are the responsibilities and job description for the Social Media and Marketing Manager position at Express Employment Professionals?
Job Description: Social Media and Marketing Manager
Company Overview:
We are a dynamic and innovative company dedicated to providing top-quality services that enhances our customer’s experience. We are seeking a highly motivated and customer-centric Social Media and Marketing Manager to join our team and play a crucial role in expanding our brand presence, managing customer interactions, and driving positive reviews. If you''re passionate about building brands and have a flair for creative marketing, this is the perfect opportunity for you to make your mark while enjoying excellent benefits and career growth potential.
Position: Social Media and Marketing Manager
Responsibilities:
Social Media Strategy: Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and loyalty across various platforms. Create and curate compelling content that resonates with our target audience.
Customer Interaction Management: Engage with customers on social media platforms, responding promptly to inquiries, comments, and messages. Foster a positive and personable online environment that reflects the company''s dedication to exceptional customer service.
Review Cultivation: Proactively encourage satisfied customers to leave reviews on relevant platforms. Monitor and manage online reviews and ratings, , addressing any concerns or negative feedback professionally and effectively.
Content Creation: Collaborate with the marketing team to develop visually appealing and informative content, including graphics, videos, articles, and blog posts. Showcase our products, services, and expertise to inspire and educate our audience.
Campaign Development: Conceptualize, plan, and execute marketing campaigns that align with business goals and resonate with our target market. Monitor and analyze campaign performance, making data-driven adjustments as necessary.
Analytics and Reporting: Regularly track and analyze key social media metrics, presenting insights and recommendations to the management team. Use data to refine strategies and optimize future campaigns.
Customer Relationship Management: Manage and maintain a database of customer interactions, feedback, and preferences. Leverage this information to tailor marketing efforts and enhance customer experiences.
Qualifications:
Associates degree in Marketing, Communications, or a related field (or equivalent work experience).
Proven experience in social media management and digital marketing.
Excellent written and verbal communication skills, with a knack for creating engaging and relatable content.
Customer-focused mindset with the ability to empathize, address concerns, and maintain a positive online presence.
Strong organizational skills and attention to detail to effectively manage multiple tasks and projects simultaneously.
Proficiency in social media management tools, analytics platforms, and digital marketing techniques.
Basic graphic design skills and familiarity with tools like Adobe Creative Suite are beneficial.
Positive attitude, self-motivated, and a team player with the ability to work collaboratively.
Benefits:
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance.
Retirement savings plans and company matching.
Generous paid time off and holidays.
A supportive and collaborative work environment.
Opportunities for career advancement within a growing company.
If you are a driven and creative individual and a desire to excel in a dynamic marketing role, we invite you to apply and join our dedicated team. Make a lasting impact, enjoy exceptional benefits, and unlock exciting growth opportunities with a company that truly values your contributions.
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