Sr. Specialist, Media Relations

SUMMARY    SHRM is the trusted authority of all things work, workers and the workplace, and is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With nearly 325,000 members in 165 countries, SHRM impacts the lives of more than 235 million workers and families globally.     The Corporate Communications Team works to amplify SHRM and SHRM executives both internally and externally. As part of the Communications Team, the Sr. Specialist, Media Relations is responsible for owning and developing media strategy and media relationships to secure high-profile media coverage for SHRM and SHRM executives.        Responsibilities:   Build and maintain close relationships with a range of relevant reporters, editors, and producers, understanding their evolving interests and informational needs to ensure SHRM is frequently featured in their coverage.  Lead writing and editing of compelling media-related materials including, but not limited to, pitches, messaging, press releases, media advisories, statements, op-eds, and executive quotes.   Manage incoming media inquiries on a timely basis by determining relevance, recommending appropriate response, and navigating internal approvals.  Identify actionable trends from the news cycle and ensure accurate representation of SHRM messaging and research. Develop media opportunities around SHRM events, conferences, and executive travel.  Provide guidance to SHRM executives on preparation for interviews, including on messaging and modalities of broadcast media engagements. Propose new strategies and tactics to enhance SHRM's media profile. Collaborate across SHRM and our external partners, utilizing our combined resources and expertise to surpass our communications goals.   Education & Experience Requirements Bachelor’s degree or equivalent relevant experience. 5-8 years of progressively complex experience in media relations or as a member of the media. Eager to work in a fast-paced environment and able to manage a diverse workload with competing deadlines.  Able to write strong, succinct copy that requires minimal edits, including optimizing SHRM materials for consumption by journalists. Extensive knowledge of effective media strategies and planning; experience working in the news industry is a plus. Voracious consumer of news from a wide array of outlets, bringing a strong understanding of their unique editorial preferences.  Demonstrates keen analytical skills, identifying and summarizing emerging media trends.  Policy media experience is a plus.  Ability to multi-task and adhere to tight deadlines with attention to detail.  Other duties assigned.   Knowledge, Skills & Abilities Excellent verbal, written, and interpersonal communication skills. Strong attention to detail. Ability and desire to work in a highly collaborative environment. Ability to multi-task and meet critical deadlines. High level of confidentiality. Ability to interact in a positive manner with stakeholders and various levels within an organization and display strong customer service skills, diplomacy, and tact. Proficient in Microsoft Office Suite.   Certifications ·         N/A   Additional Notes Physical Requirements (adjust this section as necessary) Must be able to perform essential duties satisfactorily with reasonable accommodations. Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Work environment (adjust this section as necessary) Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. Expected travel 20 – 30% of the time.    The hiring range for this position is $83,000 to $108,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.