eCommerce Manager

The Manager of eCommerce provides strategy for the department and expertise to implement a best-in-class marketing strategy for Exxel’s eCommerce businesses (Amazon 3P and 5 DTC brand websites). This position is responsible for developing and implementing a high impact digital strategy, liaising with the brand marketing, sales, and product teams to support business growth and objectives. Responsible for forecasting, planning and securing inventory for DTC business.

This role manages a small but growing team, executing the ecommerce marketing plan to economically drive online sales for our direct to customer sites as well as manage our Amazon marketplace business. This will be a high-visibility position, requiring a driven self-starter who can work closely with internal business units and external partners on a regular basis.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Leads, develops, and manages all digital marketing efforts across online channels including: Amazon, SEM, SEO, Affiliates, Display, Shopping Feeds, Retargeting, and Email

• In collaboration with Product and Sales teams, develops and executes a marketing plan to drive cost effective, qualified shopper traffic to our sites and online marketplaces.

• Develops, manages, executes, tests, and optimizes SEO, A Content, AMS, DSP, Google Ads, Social Media Advertising, and other digital advertising platforms to increase performance in acquisition and re-marketing.

• Creates and adheres to the eCommerce marketing budget; monitoring, measuring and reporting on effectiveness of marketing spend.

• Day to day management of Amazon Vendor and Seller Central accounts and Brand Registry. Working with internal Dealer Service, Customer Service, and Operations teams to maintain proper account health.

• Executes on annual revenue and ROI goals.

• Pulls analytics and sales data to make educated decisions on how to grow or optimize programs.

• Reports on daily, weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key learnings from tests and promotions.

• Manages and drive cost effective, qualified shopper traffic to our non-ecommerce web sites.

• Works within a cross-functional teams to evaluate, conceptualize, plan, and execute new revenue driving components of online marketing programs.

• Partner internally to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales on both D2C and Amazon websites.

• Continuously tests new digital opportunities with current and potential partners.

• Acts as the in-house eCommerce expert for the business to drive sales and revenue.

• Challenges internal teams on product selections and business impact on sales and margin.

• Ensures the online customer experience.

• Owns the Salsify Content Management system for the business.

• Oversees the Digital Creation for Video and Photography.

• Other duties as assigned as related to eCommerce responsibilities.

QUALIFICATIONS/SKILLS:

• Bachelor’s Degree, preferably in Marketing, Advertising, or related field

• Minimum 5-8 years of strategic ecommerce marketing experience

• Deep knowledge & experience working with Amazon 3P, FBA and FBM required

• Strong written and verbal communication.

• Experience in both acquisition (e.g., driving qualified traffic, new customer outreach programs, email acquisition efforts) and retention marketing (e.g. conversion optimization, A/B testing, customer engagement, etc.)

• Hands-on campaign management experience, Google Ads, and Facebook and Instagram advertising, Google Shopping Actions

• Experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns and tools used to support efforts

• Excellent communication skills and ability to juggle multiple priorities across different stakeholders

• Strong background in data analytics, including Google Analytics

• Self-motivated, proactive, positive, results-oriented approach to work

• Prior Content Management System experience a plus.

BUDGET QUALIFICATIONS:

Control over the eCommerce budget, and performance of online product.

SUPERVISORY RESPONSIBILITIES:

Amazon Marketplace Coordinator, Digital Designer, Video Producer and Photographer

CERTFICATIONS (If applicable):

Google Analytics

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. We offer a 401k program through Fidelity, and the company matches 50 cents on the dollar for the first 4%. Exxel invests in their employees by offering this benefit selection to all employees in our Pasadena market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the eCommerce Manager position is $85,000-$100,000 annually based on education and prior experience.