Marketing Director

Why F.I.R.S.T. Institute?

F.I.R.S.T. Institute in Orlando, FL, offers a fun, challenging work environment that supports teamwork and inspires professional excellence. When you consider a career with F.I.R.S.T. Institute, know you will join a team passionate about the education they provide and the growth they want to bring to the company.

F.I.R.S.T. Institute Mission

F.I.R.S.T. Institute's mission is to prepare students for successful entry-level careers in the digital media industry. The training philosophy centers on intensive, hands-on education, interactive distance learning, and technological advancement.

About the Role

The Marketing Director is responsible for F.I.R.S.T. Institute’s marketing activities and assists in developing and delivering a fully integrated marketing strategy for the institute.

Roles and Responsibilities

• Assists in the development and implementation of the brand strategy.
• Assists in the development of the marketing strategy for new and existing programs.
• Oversees marketing strategy implementation - including campaigns, events, digital marketing, and PR.
• Working closely with the school’s Admissions team, enabling them to meet their enrollment objectives by providing them with appropriate tools, materials, and presentations.
• Guiding the day-to-day activities of the marketing team
• Ensuring that the marketing team implements the marketing objectives.
• Work closely with the educational management team to define marketing materials?and programs.
• Manage social media presence and direct programs to improve social media?reputation and recognition.
• Developing, delivering, and managing marketing, advertising, and communications strategies for the organization from start to finish.
• Undertake continuous analysis of the competitive environment and consumer trends.
• Competitor research
• Tracks marketing budgets
• Building brand awareness and positioning
• Oversees content creation such as email marketing, video, graphic design, web, and blog content.

Required Skills

• Strong data analysis skills
• Excellent time-management
• Highly adaptable
• Strong interpersonal skills
• Ability to act with integrity, professionalism, and confidentiality.
• Proficiency in Microsoft Excel, PowerPoint, and Word

Recommend Skills

• SEO and CRO
• Strong copywriting skills
• Email marketing

Experience Requirements

• Bachelor’s degree in relevant field OR equivalent work experience
• Minimum five years of experience in managing paid digital advertising.
• A confident, driven, and dynamic leader

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15 pounds at times.
• Must be able to access and navigate each department at our facility daily physically.

Benefits

• Paid Vacation
• Paid Holidays
• Paid Personal time off.
• Dental, Health, and Vision Insurance
• Employee Assistance Program
• Retirement Plan

Schedule

• Monday – Thursday 9a-6p
• Friday 9a-3p

Annual Salary Range

• 60k to 65k

Ideal Candidate Characteristics

• Thirsty for growth; enjoys bettering themselves day in and day out.
• Strong passion for providing incredible service.
• Able to work independently but understands the value of a team.
• High work ethic and standards of excellence

Tips for Applicants

• Please visit www.first.edu to get an inside look at the vibe and feel of F.I.R.S.T. Institute to see if our company is a good fit for you.
• Submissions without resumes attached will not be considered.
• Overall social media image should be professional – a completed LinkedIn presence is preferred for all candidates.