Paid Search Specialist

About the Job
Reporting to the Media Director, you will plan, create and manage paid search campaigns across a variety of channels (including Google and Bing) for a variety of clients (Edu, B2B, B2C, Retail).
The Paid Search Specialist will be a key player on our team and will collaborate with all stakeholders to ensure campaigns run efficiently, on-schedule and within budget.

Responsibilities
Strategize and execute the set-up of campaign structures, targeting and other facets of paid search to align with client goals
Maintain and monitor keyword bids and budget caps
Execute competitor research and create keyword lists
Write ad copy and provide copy suggestions
Analyze data, provide insights, and generate monthly client reporting used for strategic planning
Optimize campaigns to increase quality leads and meet KPIs
Identify new strategies and tactics for expansion within the Google & Bing platforms to meet client objectives
Test and monitor conversions and notable KPI measurements across Google Ads, Google Analytics 4, and Google Tag Manager
Monitor industry trends and continually keep agency personnel and clients up to date

Qualifications
Bachelor’s degree in Marketing, Communications, Computer Science or Information Technology
5 - 7 years of Paid Search campaign management
Solid Analytical skills with the ability to draw conclusions from large data sets
AdWords certification (Analytics certification preferred)
Budget management
Knowledge of Google Analytics 4, Google Ads and Google Tag Manager
Knowledge of Google Display, YouTube and Shopping ads preferred
Knowledge and certification in Looker Studio is a plus
Knowledge of SEMrush is a plus
Retail shopping ads knowledge is a plus (Amazon Ads, Bing Shopping and Google Shopping ads)

This is a hybrid position (2-3 days in the office) located in downtown Cleveland.
We offer a competitive salary, benefits package and a collaborative work environment that fosters creativity and professional growth. If you are a results-oriented digital marketing expert, we’d like to hear from you.