Director of Canvassing

Overview

Florida Home-Improvement Associates (FHIA) is the premier home remodeling company to Florida residents statewide. We are seeking a Director of Canvassing at our headquarters in Fort Lauderdale, FL, earning between $120,000 to $150,000 per year based on performance. By using leading products and workmanship guarantees since 2006, we’ve had the privilege to install our trademark home remodeling projects in over 50,000 happy homes across the state.  We were founded to address a recurring problem in the home improvement market: the inconsistency of experiences that customers face when they hire a contractor to remodel their home. We heard an echoing theme amongst consumers that they were generally unhappy about their remodeling experience - the product they received was different than the product they were sold, the project took much longer than expected, they had service issues after the installation was complete, and a variety of other disaster stories. We at FHIA set out to solve this problem by bringing together a national network of best-in-class home remodelers who provide a great experience for their customers, from start to finish, because of this FHIA has proudly been recognized the #1 remodeling company in Florida by Remodeling Magazine three years in a row. 

As the Director of Canvassing your primary role will be to cultivate an efficient team of door-to-door lead generators who engage with prospective homeowners and may be interested in Replacement Windows, Roofing, Kitchen, and Bath remodeling services. This marketing role requires a direct hands-on approach, providing both strategic coaching and tactical management to help teams throughout Florida smash daily, weekly, and monthly lead generation goals.

Working alongside the VP of Marketing, you will have the opportunity to utilize your experience and expertise in leading high performing canvassing teams to build an organization that embraces a rewarding culture, develops future leaders, and provides both financial and professional development opportunities to those who are driven to succeed.

Who We are Looking for:

• You have canvassed yourself AND have managed teams of canvassers, providing motivation, coaching, support, and structure
• You believe in leading by example and have a leadership style that aligns with our culture of Gratitude, Accountability, Integrity, & Teamwork
• While this is not a sales position, you have the ability to overcome objections, develop rapport with prospects, and can impart these skills to others
• You are organized, enjoy interacting with teams, and are comfortable analyzing performance data
• You have the flexibility to travel to markets within Florida to work with regional teams
• You have ability to manage resources (time and budget) to achieve objectives

Responsibilities

What You'll Do:

• Develop an organization that is aligned with our marketing department goals, brand reputation and company values
• Create and implement clear policies across department to ensure operational success
• Ensure that the onboarding and training programs attract, retain and motivates top talent
• Develop goals and objectives for all teams to ensure their efforts are meeting expectations
• Develop and conduct Quarterly Reviews based on goals and performance metrics
• Analyze bonus reports from market managers and provide feedback to increase lead production, issue rate, demo rate and improve quality of leads
• Ensure accuracy of lead data in company CRM system and ensure accuracy of manager reports
• Coordinate with Call Center to ensure issue rate, demo rate goals are being achieved
• Develop monthly budgets by territory for lead production, and expenses (payroll, supplies, prizes) and ensure that managers are meeting those expectations
• Ensure all legal regulations are being followed by the department to protect our company and our employees
• Create and implement promotional contests that increase lead production and boost morale
• Ensure the hiring, training and on-boarding process for all new hires is executed legally and efficiently from beginning to end and there is continuity of recruiting and training practices across the department
• Conduct field visits and do continuous training with the marketing managers and their teams

Qualifications

What You'll Bring:

• 3 years of experience in management / canvassing / face to face marketing
• Experience developing and managing budgets, hiring, training, developing, supervising, and evaluating personnel
• Analytical prowess with the ability to gain insights from data, make data driven decisions and can “communicate by the numbers”
• Excellent leadership and organizational skills
• Strong oral and written communications skills
• Out of town, overnight travel is required

FHIA provides the following inclusive hiring information:  We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. 

INDFHIA