Sr. Director Channel Marketing & Media

Overview

The Sr Director Channel Marketing & Media will lead all of marketing plans and campaign & content delivery (from brief to creation to execution) across Digital, Retail and Wholesale Channels. They will work closely with the Sr Director Brand Marketing to ensure all channel needs are considered and addressed within FILA USA’s brand and product campaigns, while also creating and driving an “always on” content plan to drive marketing support of our direct-to-consumer channels.

This role will also oversee the brand’s paid media strategy and seasonal plans, ensuring innovative, engaging and efficient media investment through the marketing funnel.

• Hybrid: Four (4) days per week in-office, One (1) day remote

Responsibilities

• Define the short & long-term marketing strategy and seasonal plans across all direct-to-consumer channels (digital, retail and wholesale).
• Partner with the SVP Marketing, SVP DTC and SVP Sales to design and build seasonal marketing plans to deliver against all relevant KPIs (brand awareness, engagement, traffic and conversion).
• Partner closely with channel teams (eCom, Sales, Own Retail) to understand channel needs, seasonal calendars and key franchise / category / product priorities.
• Lead creative digital agency/s in the development of creative campaigns and content across various channels, inclusive of eCom, email, digital display, SEO, SEM, etc.
• Lead and manage the creation of all fila.com product photography. Create, lead and manage all creative standards & ensure seasonal and real-time content needs are delivered with efficiency and creative excellence.
• Lead the Paid Media team and media agency to develop dynamic and impactful media plans and day-to-day brand & performance paid media campaigns – driving awareness, engagement and conversion.
• Build, lead and mentor a team of marketing team members – fostering a culture of inclusivity, learning, growth, innovation and creativity.
• Collaborate with global counterparts to ensure one aligned brand approach across markets and the sharing of creative concepts, campaigns and content when appropriate.
• Work with consumer / market Insights teams to ensure an always-on understanding of consumer behavior, marketing trends and general state of play across key competitors and the overall retail industry.
• Deepen the marketing core-competency across the brand – be an internal thought leader and influencer to expand the overall understanding of marketing principles, activities & investments.
• Build, protect and enhance brand identity, ensuing consistency, craft & creative excellence across digital, retail and wholesale channels.
• Manage the channel marketing working budget, ensuring campaigns, content and media plans are delivered on time, in full and on budget.

Qualifications

• 10 years of experience in Digital Marketing and Retail Marketing, Paid Media, Brand Management and Brand Marketing, leading full lifecycle campaign briefing, creation and execution across paid, earned & owned channels.
• Deep expertise in paid media across brand and performance.
• Deep knowledge of digital platforms, inclusive of brand eCom strategies, platforms, tactics and content plans.
• Bachelor’s degree in marketing, brand management, communications or related field.
• Proven ability to lead cross-functional teams, foster high-impact collaboration and influence all levels of the brand.
• Expertise across all marketing channels – ATL, Digital, Social, PR, Influencers, Retail and Wholesale
• Experience translating brand concepts into marketing campaigns, activations and experiences that drive relevancy and resonance with consumers, media and the industry
• Deep understanding of sport & sport culture preferred.
• Exceptional communication and collaboration skills.
• Strong organizational and project management experience.

Compensation

$141,000 - $170,000

*At FILA USA, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.

Salary : $141,000 - $170,000