Description
The Product Marketing Senior Director focuses on improving engagement and retention throughout a member’s experience, partnering closely with product, operations, engagement, analytics, and marketing teams to help develop, test, and optimize our lifecycle journeys and automations.
Here's what you can expect from the job and what you need to be successful:
Job duties:
- Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals
- Create and execute always-on go-to-market plans for product launches to increase awareness, demand, and adoption
- Lead a team of strategic and product marketing professionals, providing guidance and direction to drive results
- Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the member’s lifetime value with First Tech
- Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned and partners
- Collaborate with internal business leads to identify market opportunities and define goals
- Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc.) that optimizes targeted conversion and purchasing behaviors
- Lead and drive business process transformation in close collaboration with stakeholders
- Establish, report on, and improve KPIs for customer campaigns, programs and segments
Essential skills:
- Minimum 10 years' experience in product marketing or channel marketing for a software or financial services company
- Minimum 5 years’ experience leading a results-oriented marketing team
- Experience in data modeling focused on channel optimization required, specifically the ability to understand and link internal and external data to define the right targeting approach
- Proven ability to define and bring targeted experiences to marketing
- Experience with journey mapping and developing a learning agenda to establish personalized experiences for members
- Demonstrate a strategic understanding of business needs and translates company goals into individual objectives to drive results
- Ability to effectively communicate and collaborate with multiple business units, leadership and vendors to achieve organizational goals
- Ability to successfully drive projects, processes and change management concepts in a dynamic and complex operating environment
- Demonstrated ability to establish credibility and rapport with internal and external stakeholders
- Broad knowledge of financial services operations including functions, products & services and regulations
- Intermediate knowledge of Microsoft Office
- Minimum Education: Bachelor’s degree in Marketing or Finance. Master’s in Marketing preferred
Location: Hillsboro, OR 97124 (HYBRID)
Target Compensation in Hillsboro OR: $160,000 to $180,000 annually annual bonus
Benefits options include:
- Traditional medical, dental, and vision coverage
- 401K matching up to 5% per pay period
- Flexible Time Off - FTO
- 11 paid federal holidays
- Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)
What makes First Tech different? Click here to learn more!
First Tech is not currently offering Visa sponsorship for this position
#LI-MG1