A family-owned and Michigan-based company, FloraCraft is the world’s leading manufacturer of foam products for the craft and floral industries. For more than 70 years, we have made it easy for creators everywhere through our innovative craft and floral foam products. FloraCraft is the industry leader for creators through our house of brands.
E-Commerce Coordinator
Part time, 20 hours per week
Gain hands on experience while supporting FloraCraft’s E-Commerce initiatives by executing product merchandising and marketing tactics across our digital platforms to help increase brand awareness and sales.
Essential Duties and Responsibilities
- Support the launch of new products on Shop.FloraCraft.com by assisting in data preparation.
- Encourage a high average order value on Shop.FloraCraft.com purchases by raising product awareness through ideal search results, leveraging upsell opportunities, and more.
- Foster a positive user-experience on Shop.FloraCraft.com by routinely reviewing the website, as well as analyzing and problem-solving errors that arise.
- Help identify new e-commerce and digital marketing opportunities by participating in data reporting and analysis using reporting tools provided in Magento, Dotdigital, Google Analytics, and Amazon.
- Update titles and meta descriptions as needed to ensure Search Engine Optimization best practices are being met.
- Support Customer Service and Sales representatives by creating reference materials, addressing inquiries, and more.
- Performs other job responsibilities as required.
Skills and Abilities Required
- Interest in e-commerce systems and processes
- Proficient in Microsoft Office applications, with an emphasis on strong Excel acumen, and overall computer skills.
- Possesses strong written and oral communication skills and ability to communicate professionally and effectively, virtually and in person.
- Has the ability to work independently and as a member of a team.
- Has a creative, thought-based mindset and offers new ideas.
- Is a highly motivated individual with organizational skills and thorough attention to detail.
- Has the ability to quickly learn new digital platforms and the FloraCraft product line.
Education / Experience requirements
- Preferred two-year degree, some college, or equivalent experience.
- Proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams, OneNote)
- Experience with content management systems, website platforms, and email marketing systems preferred
Working Conditions / Environment
Working conditions are consistent with a typical office environment and are usually quiet.
FloraCraft Corporation offers a competitive wage, exceptional benefits, and the opportunity to work with a great team in a fun environment.