Marketing and Communications Manager

Join the Florida Association of Rehabilitation Facilities dba RESPECT of Florida as the Marketing and Communications Manager.

WHO WE ARE

The Florida Association of Rehabilitation Facilities, Inc. in Tallahassee, FL is a statewide, professional industry association that has been in existence for 40 years. Florida ARF dba RESPECT of Florida creates job opportunities for about 1,200 individuals each year through governmental entity purchasing and partnerships with community rehabilitation provider agencies.

POSITION OVERVIEW

This is a highly responsible position in the coordination of Florida ARF and RESPECT of Florida’s marketing, communications, social media, and other related operations with emphasis on promoting the organization and programs through various media channels including but not limited to websites, printed materials, brochures, social media accounts, etc. Work is performed under the supervision of the Florida ARF Vice President. Position requires intrastate travel and requires possession of a valid State of Florida Driver’s License, a safe driving record, and personal automobile insurance maintained at levels prescribed in the Florida ARF Personnel & Operational Policies Manual.

ESSENTIAL FUNCTIONS/PRIMARY RESPONSIBILITIES

• Design, develop, and distribute consistent themes, messaging, and branding.
• Create and design digital marketing materials such as social media posts, emails, digital ad campaigns, web design, etc.
• Manage and execute our social media campaigns through audience identification, benchmarking, competitive research ,and platform determination.
• Manage and execute our social media campaigns through audience identification, benchmarking, competitive research, and platform determination.
• Build the visibility of our company’s social media content with page optimization techniques on all social media and search networks.
• Coordinate media relations, internal, external and/or communications. Proficiency in computer-aided design (CAD) software, including Adobe Photoshop, Illustrator, InDesign, etc. for the production and/or editing of images, infographics, photographs, logos, brochures, pamphlets, etc.
• Ensures the Florida ARF and RESPECT of Florida brands are managed and refreshed where necessary and ensures consistent use across all platforms in terms of look, image, identity and message while ensuring conformance with State of Florida Service Mark registration description.
• Maintains relationship with DMS staff and systems to ensure compliance and a quality relationship.
• Maintains effective and positive relations with Florida ARF members and RESPECT employment centers.
• Assists in the development and implementation of the RESPECT marketing plan.
• Works closely with internal staff to ensure press, legislative, and public relations opportunities are performed in an integrated manner, and that press communication supports the overall marketing strategy. Makes recommendations regarding press and public relations opportunities.
• Takes photos of staff, clients, members, employment centers, etc. and manages photo releases.
• Performs the day to day marketing activity.
• Participates in sales activities, trade shows, etc., when required.
• Performs other duties as required.

KNOWLEDGE, SKILLS, AND ABILITIES:

Has knowledge and skills in the following areas:

• Basic knowledge of photo and video editing, as well as web designing.
• Excellent content writing skills and knowledge of Social Media Marketing channels - Google , Instagram, Canva, Facebook, Twitter, Pinterest, LinkedIn, etc.
• Excellent organizational and project management skills and ability to meet deadlines.
• Ability to stay up to date on industry trends and able to stay ahead of the curve.
• Effective written, oral communication, public speaking skills.
• Ability to handle multiple tasks, prioritize work, and handle pressure.
• Ability and willingness to initiate and adopt changes as necessary.
• Ability to work independently and act decisively within the boundaries of the position.
• Ability to maintain a positive attitude, create and maintain effective working relationships.
• Competency with Microsoft Office products with strong Excel and PowerPoint skills and knowledge of computer-aided design programs such as Photoshop, Illustrator, InDesign, etc.
• Ability to take and edit photographs for marketing purposes.
• Must pass all criminal background clearances.

EDUCATION AND TRAINING:

The position requires three or more years of progressive experience in a marketing, communications and/or government relations environment. It also requires a bachelor’s degree with some course work in business. Eight to ten years of directly related work experience can substitute for the education requirements.

WORK ENVIRONMENT

This job operates in a professional office environment in Tallahassee, Florida. This position requires consistent use of office equipment such as computer, phone, printer and scanner, etc.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time exempt position with regular work hours Monday-Friday, 8 am to 5 pm. There may be occasional evening or weekend activities required.

TRAVEL

Position requires intrastate travel and requires possession of a valid State of Florida Driver’s License, a safe driving record, and personal automobile insurance maintained at prescribed levels.

BENEFITS

Florida ARF offers an excellent benefits package and wages that are more than competitive with other nonprofit agencies located in north Florida. The Association also offers professional development opportunities to ensure continuous professional growth of its employees.

• Health care with a 90% company contribution for single employees and an 80% company contribution for families and dependents.
• Dental care for employees - company paid. Available for dependents as well.
• Life insurance 3 times annual salary – company paid.
• Short term and long-term disability insurance – company paid.
• 401(k) 3% salary company contribution with a company match up to 3% of salary contribution.
• Holiday, Vacation, and Sick Leave

TO APPLY

If you are the right candidate for the job, please send a cover letter and resume. The salary starts at $60,000 and is negotiable depending on experience.

EEO STATEMENT

It is the policy of Florida ARF to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Florida ARF will provide reasonable accommodations for qualified individuals with disabilities.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Applicable business: 4 years (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: In person