Digital Marketing Coordinator - Flow Automotive Companies

As a Digital Marketing Coordinator, you will play a critical role in supporting the Digital Marketing Director by managing and optimizing PPC campaigns for a designated set of franchises across North Carolina and Virginia. This is an ideal opportunity for a data-driven PPC professional who thrives in a fast-paced environment and possesses a passion for crafting and executing winning campaigns across multiple platforms. As a Digital Marketing Coordinator, you will leverage your technical expertise and analytical capabilities to analyze campaign performance and provide insights for improvement that drive exceptional results and brand awareness for our franchises.

This role works on-site in the corporate office (500 W 5th, Winston-Salem) alongside the rest of the Flow Marketing team.

Responsibilities and Essential Duties of the Role

Other duties may be assigned

• Conduct thorough keyword research and competitor analysis to develop targeted strategies for each franchise.
• Craft compelling ad copy and landing pages to maximize click-through rates and conversions.
• Launch and meticulously analyze PPC campaigns, ensuring optimal budget allocation and performance.
• Analyze campaign data, identifying areas for improvement and implementing A/B testing strategies.
• Generate clear and concise reports to effectively communicate campaign progress and results to stakeholders.
• Stay on top of the latest PPC trends and platform updates to ensure campaigns remain competitive.
• Collaborate closely with the Digital Marketing Director and other marketing team members to achieve shared goals.

Requirements:

• 2 years of Digital Marketing Experience
• 1 years managing Google, Meta, and other Programmatic Advertising
• Excellent Communication and Presentation Skills
• Organized and Process-Driven

Applicants must pass a pre-employment drug screening.

Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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