Marketing specialist

DescriptionFull job descriptionMarketing SpecialistRobert Renfro, a seasoned commercial and corporate pilot, co-founded Kilo Charlie Aviation in 2020 with Andrew Konicek.

Their goal : establish the finest flight school in the world. Together they knew that to do this, the industry needed to gather the finest certified flight instructors, the best-qualified aircraft mechanics, and an experienced support crew.

We're on the lookout for a dynamic and imaginative Marketing Specialist to join our team and contribute to the realization of our ambitious objectives.

Your role will be pivotal in bolstering the marketing endeavors across all business units at Kilo Charlie Aviation, aimed at heightening brand recognition, captivating target audiences, and fostering business expansion.

As the Marketing Specialist, you'll collaborate closely with leadership to implement marketing strategies and oversee both digital and traditional communication channels, both internally and externally.

We're seeking someone with a potent blend of creativity, strategic acumen, analytical prowess, and a fervent dedication to storytelling and brand development techniques.

From sourcing and curating compelling content to managing our social media platforms and coordinating promotional events, you'll assume a vital position in shaping our brand narrative and amplifying our market presence.

Your responsibilities as the Marketing Specialist : Content Management and Distribution : Collaborate with content creators, third-party resources, and annual marketing strategies to ensure the timely delivery and dissemination of content, spanning blog posts, social media updates, newsletters, and client communications.

Internal Communication Management : Support the establishment and upkeep of internal communication procedures, overseeing processes from submission to distribution, including the management of Prosperity Portal communications.Social Media Management :

Oversee and maintain our social media profiles, encompassing post creation, scheduling, engagement monitoring, and performance analysis.Email Marketing :

Execute email marketing campaigns, from content gathering to list segmentation and campaign tracking, to optimize engagement and results.Website Management :

Assist in the ongoing maintenance of company website(s), ensuring the provision of fresh and pertinent content that reflects the latest news and promotions.Marketing Analytics :

Monitor and analyze marketing and communication data to evaluate effectiveness and derive actionable insights for enhancement.Event Support :

Aid in the planning and execution of marketing events, spanning webinars, conferences, and internal team member gatherings.

Graphic Design : Collaborate with the team and approved sources to produce and maintain visually captivating marketing collateral, including brochures, flyers, infographics, and social media graphics.

Brand Consistency : Ensure uniform branding across all marketing and communication materials, adhering to established style guides.Market Research :

Conduct comprehensive market research to identify trends, competitive insights, and customer preferences, informing strategic marketing decisions.

Marketing & Communications Library : Assist in the creation and management of marketing and communications-related resources, correspondences, and templates for reference and utilization within the company.

Project and Department Management :

Demonstrate adeptness in managing multiple projects and collaborating across departments to create content, solicit feedback, and engage in various initiatives.

Collaboration : Foster cross-functional collaboration with internal teams to ensure the alignment and integration of marketing and communication strategies.Other duties as assigned :

Flight enthusiasts from all over the world come to Kilo Charlie Aviation to get their private pilot license, obtain their instrument rating, become certified flight instructors, and learn about flight at all levels.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

RequirementsTo succeed, you should have : Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

Minimum of 2 years of experience in a marketing / communications role.Exceptional written and verbal communication skills, capable of crafting clear, concise, and engaging content.

Demonstrated proficiency in social media platforms and digital marketing tools.Solid grasp of SEO best practices and digital advertising principles.

Proficiency in graphic design software such as Adobe Creative Suite.Familiarity with email marketing platforms like MailChimp and Constant Contact.

Strong people skills with the ability to influence and collaborate effectively.Creative problem-solving abilities coupled with a knack for innovative thinking.

Excellent organizational and time management abilities.Ability to work both independently and collaboratively within a team environment.

Strong interpersonal skills, facilitating effective collaboration across departments.Meticulous attention to detail to ensure accuracy and consistency in all communications.

A passion for staying abreast of industry trends and best practices in marketing and communication.Proficiency in Microsoft Office Suite and other relevant computer applications.

Ideally but not required candidates will have : Knowledge of the aviation industry and / or education marketing.Private Pilot license.

Benefits : 401(k) matchingDental insuranceFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceExperience : Marketing : 2 years (Required)

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Last updated : 2024-04-07