What are the responsibilities and job description for the Product Marketing Manager position at Flywire?
Company Description
Are you ready to trade your job for a journey? Become a FlyMate!
Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are:
Flywire is a global payments enablement and software company, founded a decade ago to solve high-stakes, high-value payments in education, using modern technology.
Today, we’ve digitized payments for more than 3,300 global clients across education, healthcare, travel & B2B, covering more than 240 countries and territories and supporting over 140 currencies. And, we’re just getting started!
With over 1000 global FlyMates, representing more than 40 nationalities, and in 14 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
Job Description
The Opportunity:
Flywire is seeking a results-driven product marketer to bring our go-to-market and product strategy within the growing Travel and B2B verticals to the next level. If you are a hands-on, customer-focused marketer with a growth mindset, then read on!
As our Product Marketing Manager, you will collaborate closely with and report to the Senior Director of Marketing and engage with cross-functional teams to shape our market understanding and establish compelling positioning for Flywire. Your expertise will be critical in driving the success of Flywire’s market leadership in Travel & B2B.
Your core focus areas will include:
Create powerful positioning & messaging - You’ll refine our product positioning and Ideal Client Profiles, and develop compelling messaging and strategies for key personas. You’ll then launch and enable these strategies with stakeholders to drive widespread adoption.
Drive high impact product launches - You’ll identify game-changing product updates in collaboration with the product team. As the pivotal link between product, marketing, sales, and channel, you will orchestrate launches by creating engaging packaging, persuasive messaging, and effective collateral. You will amplify product awareness, distribution, and adoption to maximize results.
Empower internal teams - You’ll create and maintain a suite of impactful sales and client success materials that showcase our key user insights, competitive intelligence, and persuasive messaging. From pitch decks and interactive product demos to informative data sheets, webinars, and a captivating online presence on flywire.com, you will enable our teams to excel.
Uncover market opportunities - You’ll immerse yourself in our industries and segments and conduct comprehensive market research to become the go-to expert. You’ll gain in-depth knowledge of our offerings, client personas, competitors, and partners through primary and secondary research to educate and enable our Go-To-Market team on market requirements, emerging trends, and competitor capabilities.
Qualifications
Here's What We're Looking For:
- A customer obsession: You’re dedicated to understanding customer needs, unraveling their challenges, and creating innovative solutions that drive their success
- Product marketing passion: You demonstrate ownership of all things product marketing, from strategic planning to hands-on execution
- A proven track record: Over 5 years of B2B product marketing experience, ideally within fintech, payments, technology, or platform solutions
- A team player and collaborator: Demonstrated ability to collaborate seamlessly with Product, Marketing and Sales teams to achieve team success
- Exceptional communication skills: A natural talent for crafting compelling narratives, combined with hands-on experience in content creation, such as persuasive decks, captivating demos, informative data sheets, and engaging emails.
- Launch excellence: A track record of managing successful product launches, skillfully orchestrating efforts across product management, customer success, and sales teams.
Additional Information
What We Offer:
- Competitive compensation, including Restricted Stock Units
- Employee Stock Purchase Plan (ESPP)
- Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
- Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
- Dynamic & Global Team (we have been collaborating virtually for years!)
- Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
- Be a meaningful part in our success - every FlyMate makes an impact
- Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
- Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Submit today and get started!
We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions.
Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
