Manager, Ecommerce Content Optimization

Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture hereJob DescriptionManage and develop the Ecommerce Content Optimization team.Develop and execute holistic product content strategies that address the needs and priorities of the business and enable consistent messaging and standardization, as well as a customized approach for each channel.Create, deploy, and optimize best-in-class assets tailored to targeted channels of distribution including online and offline mediums. This includes creating consistency across Omnichannel executions, from in-store to online, with an emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.Audit and improve existing processes across the enterprise for developing and deploying product content. Collaboratively identify and implement processes that yield cost-saving opportunities.Collaborate with the marketing organization, including the product commercialization teams to develop a detailed monthly product content production/deployment calendar.Execute timely, accurate and comprehensive launches of product content for new products.Analyze and optimize the performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI. Develop digital product content scorecard and analyze relevant data and trends in order to derive insights and recommend strategic opportunities to increase sales and share.Partner with internal and external IT teams to develop short and long term product content technology infrastructure. Leverage internal and external data sources to gather relevant industry benchmarks.Manage relevant outside digital vendors/partners from development through to execution and measurement.Work alongside FBIN’s in-house creative team in order to streamline and improve the process for generating content, both internally and with external agencies as needed. QualificationsBachelor’s degree is required.Minimum of 8 years of related experience inclusive of a minimum of 5 years of Ecommerce experience.Minimum of 3 years of experience managing a team.  Demonstrated ability to lead, manage and develop associates, drive accountability at all levels, and steadfastly deliver results.Experience with content management and syndication platforms i.e. Salsify, SyndigoDemonstrated ability to decode complex information from multiple sources to create one shared vision and directive for execution. Ability to interpret data, draw actionable insights, and make data-driven decisions.Excellent interpersonal skills with the ability to communicate and maintain positive relationships with all FBIN customers, subsidiaries, agents, and sales force.Additional InformationAt Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn moreEqual Employment OpportunityFBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.Reasonable AccommodationsFBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.