Media Planner / Buyer

SUMMARY:

Develop and execute comprehensive digital media plans aligned with client objectives, leveraging expertise in Demand Side Platforms (DSPs) with Bases Experience Preferred, Social Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google Ad Manager, Customer Data Platforms (CDPs), Device targeting, and more.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Oversee the end-to-end process of digital media planning and buying, managing complex campaigns encompassing Display, Native, Video, OTT/CTV, Streaming Audio, ensuring effective campaign execution and delivery.
• Utilize expertise in campaign optimization, leveraging data-driven insights to maximize performance and ROI across various digital channels.
• Collaborate with cross-functional teams to ensure seamless integration of digital media strategies with broader marketing initiatives.
• Utilize data visualization tools and techniques to present campaign performance and insights to internal stakeholders and clients.
• Researching the current media landscape and keeping up to date with the latest media trends
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ESSENTIAL DUTIES & RESPONSIBILITIES:

• Preferred Bachelor's degree in Marketing, Advertising, Communications, or related field or equivalent professional experience.

KNOWLEDGE, SKILLS AND ABILITY:

• Demonstrated experience in digital media planning and buying.
• Proven track record of managing complex campaigns, optimizing performance, and delivering results in line with client objectives.
• Strong analytical skills with experience in data visualization, utilizing tools to translate complex data into actionable insights.
• Defining Audience Segments using Boolean Logic. 
• Proficiency in Google Suite products, especially Google Sheets and Google Slides.
• Excellent communication, collaboration, and problem-solving skills.

At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve. Since 1917, everything we do is driven by creating and sharing information, ideas and insights.

Today, we're a leading media and technology company that's home to a family of people whose passion and purpose is fueled by collaboration and innovation. We believe in supporting each other, working hard towards common goals and having fun.

Come for the perks: Excellent employee culture, competitive pay, 401(k), company-paid volunteer time, health and wellness initiatives for all employees. Additional perks for full-time positions include: comprehensive benefits package, generous paid time off, paid holidays and paid time off for birthday, paid parental and pregnancy disability leave for qualifying employees.

Stay for the people: Family-owned and operated since 1917, development and growth opportunities, inclusive, creative culture, safe working environment, employees of all ages and backgrounds, positive collaboration.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.