Social Media Copywriter

A talented Social Media Copywriter will help the Fossil owned group of brands connect with our customers. We are on a mission to create meaningful connections with accessory enthusiasts and luxury watch owners. Each Fossil brand has a unique tone of voice and approach to communication. From understanding the nuances between digital platform communication styles to collaborating with the rest of the PR & Social media department to deliver stand out headlines, video captions and product summaries. We are looking for someone who can elevate our brand communications on social media.

What You Will Focus On: 

Key Skills 

• Master at understanding tone of voice qualities with an intelligent and captivating writing style some humor - The Fossil brand has always had a little bit of wit in the mix
• Collaborative style of working - we need someone who is a great communicator who can be a true partner to the team in content creation, idea generation and copy execution
• Excellent organizational skills to navigate multiple projects and deadlines.
• Ability to synthesize key messages to deliver high performing copy
• Continuous learner who stays up to date on best practices and trends in organic and branded social media content
• Ability to monitor conversations with customers as needed and engage with the audience and platform appropriately - in partnership with customer service
• Experience creating content for key platforms including TikTok, YouTube, Instagram, Facebook and LinkedIn

Responsibilities

• Create compelling and effective copy for social media posts and distributed content.
• Work closely with the marketing and creative teams to understand the company's brand and messaging, and create copy that aligns with each Fossil owned brand
• Use data and analytics to measure the effectiveness of writing, and make copy strategy adjustments as needed
• Collaborate with the rest of the social media team, global marketing and product category leaders
• Stay up-to-date on industry trends and best practices in marketing and social media copywriting
• Conduct social media platform research to understand the target audience for each brand and create relevant and engaging copy to drive engagement and positive sentiment
• Measure and report on the success of copy impact using social media insights tools
• Identify and resolve challenges and issues within the social media copywriting process
• Contribute to the development and continuous improvement of the company's marketing copywriting process
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors

Salary : $45,900 - $58,100