Campaign Manager

Overview

Foundry is seeking a Campaign Manager to join our leading demand generation business unit, Data Services Group (DSG). This business unit is the center of excellence for global demand generation responsible for the delivery of all US campaigns.

Foundry has a large subscriber base of both technology and business influencers and decision-makers. Technology companies and agencies alike utilize this reach to market their solutions and connect with these contacts on a global scale. The unique requirements of each client are transferred into campaigns which the Data Services Campaign Manager is responsible for managing.

This role is the pinnacle for the execution and delivery of these demand-generation campaigns. This is a US-centric role,but is within a centralized Global Demand Generation unit where we will also manage campaigns to countries outside of the US.

Foundry’s vision is to make the world a better place by enabling the right use of technology. As the leading global media and data company powered by 1st party relationships, our collaborative, innovative, and customer-focused culture fosters success for our customers and our employees.

Responsibilities

The successful applicant is proactive, curious, and consultative. They will demonstrate the ability to apply critical thinking and problem-solving skills along with a strong sense of ccountability to get the job done and done well.

• Understand lead types and delivery requirements and apply critical thinking to incoming orders to enable campaigns to be set up correctly.
• Collaboratively work to gather the internal and external clients’ deliverables for campaigns.  
• Providing excellent customer service through written and verbal communications in a timely and proactive manner.  
• Manage expectations across different levels of management.  
• Build campaigns using various technology platforms.  
• Manage, execute, and deliver all of Data Services programs. 
• Supply leads that meet campaign criteria in the appropriate cadence, pacing, format, and delivery method.
• Comply with data privacy regulations.
• Manage data pass setup and delivery.
• Interrogate and solution solve lead rejections.
• Provide campaign status updates along with wrap-up reporting containing performance analysis and insight. 
• Manage revenue forecasting accurately and consistently to business goals.
• Contribute to DSG operational and business objectives as directed.
• Collaborate and communicate efficiently with cross-functional teams within the organization.

Qualifications

• Bachelor's Degree  
• Minimum 1 to 2 years of experience in Demand Generation.
• Advanced knowledge of MS Office programs (including Excel)
• Clear written communication and customer relations skills 
• Excellent time management and organizational skills  
• Strong attention to detail when working with large amounts of data. 
• Navigate multiple technology platforms and CRM systems including Foundry’s campaign management platform. 
• Strong willingness and ability to work collaboratively with a team.  
• Strong demonstration of critical thinking, initiative, and creativity in problem-solving. 
• Ability to navigate through cultural differences when working with international stakeholders.
• Prior lead/demand generation online advertising experience  
• Experience generating leads through e-mail marketing. 
• Experience in campaign or account management, marketing and/or communications
• The position is located in Needham Mass, with an in-office or hybrid work schedule option.

IDG is committed to paying our team equitably for their work, commensurate with their individual skills and experience.  Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner. At IDG, Inc., we are committed to fair and equitable pay practices. Expected salary, dependent upon experience and location is between $50,000 and $60,000 which includes base and bonus (if applicable).

IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.