Digital Marketing Manager

Digital Marketing Manager

About the role:

The Digital Marketing Manager establishes brand and channel preference and executes data-driven strategy for Four Seasons Resort and Residences Vail. The Digital Marketing Manager supports the Director of Marketing and Public Relations Manager to execute strategies in digital marketing, social and influencer media markets, strategy and content development, collateral oversight, website wireframe, content, and analytics. This individual can design integrated campaigns with measurable goals supported by analytics and reporting .

What you will do:

• Aligns with the Director of Marketing and PR Manager on the Resort’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements integrated campaigns directed towards goals of awareness, engagement, and conversion with specific measurable KPIs (Key Performance Indicators) and supports commercial goals including direct channel mix growth.

• Manages Resort social media channels and maximizes Resort exposure opportunities, producing, capturing, and curating stunning, shareable content that showcases Brand DNA with clarity while increasing total audience size and engagement.

• Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.

• Leverages social media channels to amplify key messages, support organic search, and cultivate audiences through genuine dialogue, all while embracing a data-driven approach that employs industry trends and platform best practices to engage community members and grow brand loyalty.

• Oversees and optimizes online and offline presence of Resort including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.) and partner websites, ensuring alignment with the Hotel/ Resort’s positioning, business objectives , and storytelling.

• Pursues, negotiates, and coordinates social media influencer visits. Build briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic.

• In partnership with the PR Manager and Director of Marketing, manages design and production of Resort promotional materials including print, digital, advertising assets and other collateral.

• Leverages the full suite of online reporting tools, including Adobe Analytics, ensuring activities are monitored and continuously optimized against the pre-established KPIs.
  

What you bring:

• College education required .

• 3-5 years of experience in a digital marketing capacity with Four Seasons or another related organization.

• Previous digital marketing experience, and hospitality and sales experience preferred.

• Experience with the ever-evolving inner workings of social media platforms, consumer engagement and strong awareness of the digital world.

• Excellent writing, presentation, and communication skills with a passion for storytelling and content creation in all formats.

• Fluency in English is required for this location and t his job requires applicants to have current work authorization in the in the United States.

What we offer:

• Salary range: $ 55 - $65k annually

• Winter Season Lifestyle Benefit

• Merchant Pass and Eco Passes Available

• 401k participation with company matching program

• Competitive Benefits: Medical, Dental and Life Insurance

• Complimentary Discounted travel with discounted F&B and Spa Services at Four Seasons Hotels and Resorts Worldwide.

• Free shift meal prepared by the culinary team

• Complimentary dry cleaning of uniforms

• Be yourself and become a member of a work family that cares about you and invests in your development.

• Master your craft here and abroad!

• Employee engagement at all levels; Where your thoughts and ideas are not only heard but actioned.

Schedule & Hours:

• This is a full-time, on-site position.

• The working hours are primarily weekdays, 9:00am to 5:00pm.

• The idea l candidate must be willing to work flexible hours and days of the week to support the essential functions of the department and division.
  

Learn more about what it is like to work at Four Seasons Resort and Residences Vail, visit us:

• http://fourseasons.com/vail/phots-and-videos//

• We Are Four Seasons Video

• http://jobs.fourseasons.com/

• https://www.linkedin.com/company/four-seasons-hotels-and-resorts

• https://www.facebook.com/FourSeasonsJobs

• https://twitter.com/FourSeasonsJobs
  

We look forward to receiving your application!